Account Director

Sponge Limited is a team of experts focused on data driven ideation, end to end marketing solutions and consistent delivery.

Job Title: Account Director
Job Location: Ikeja, Lagos
Job Description

• Collaborate with senior clients and give them deeper insights into the dynamics of their business through the development of disciplined and thorough marketing, data and consumer analyses.
• Identify clients’ requirements and develop accountable programs to deliver business results whilst driving client innovation
• Manage your team and delegate appropriately to ensure they are clear on their responsibilities, objectives and deadlines.
• Manage what agency resources are committed to your accounts, ensuring optimal resource utilisation, and that this resource allocation is in line with the account revenue.
• Manage the P&L for your accounts, identify revenue targets and provide revenue forecasts in collaboration with the Finance department.
• Create and deliver effective presentations to the client on retrospective performance and future strategy.
• Propose new activities in order to increase ROI, grow media investment or cross-sell agency services.
• Work with the Business Director and/or Client Development Director on proposals and pitches, as required.
• Stay abreast of trends in the digital sector and disseminate information to clients/internal teams accordingly.

QUALIFICATIONS AND SKILLS REQUIRED

• BA/BS in Business, Advertising, Marketing, Communications, or equivalent experience, is required.
• Capable of holistically approaching the digital marketplace, placing a keen eye towards the interplay between all marketing channels (online & offline).
• Proven experience of managing campaigns across EMEA and/or North America, with multiple stakeholders
• Experience in running campaigns across various channels of Digital Marketing: display (mandatory), paid search, paid social, and affiliates.
• Experience in running campaigns with a Direct Response focus
• A solid understanding of programmatic
• Proven leadership and a talent for people management, as well as excellent communication skills
• Excellent management skills; including project management, communication and team building
• Presentation skills: you must be able to shape, build and deliver presentations that are specific, concise, and engaging
• Proven new business development abilities