Ads Manager Job at Aeona

At Aeona, we believe in the transformative power of technology and its ability to shape industries and change lives. Our software solutions are designed to be user-friendly, efficient, and impactful, targeting and enabling a diverse group of people to reach their full potential in the digital age. Aeona is a dynamic and innovative software development company that provides exceptional products/services to our customers. We are committed to growth and success, and we're looking for a talented Ads Manager to join our team. We want to hear from you if you are passionate about social media advertising, data-driven decision-making, and creating meaningful connections with your audience.

We are recruiting to fill the position below:

Job Position: Ads Manager
Job Location: Lekki, Lagos
Employment Type: Full-time

Job Description

• As an Ads Manager at Aeona, you will be pivotal in driving our digital marketing efforts. You will be responsible for setting up and managing social media ads, ensuring seamless communication with our audience, and collaborating with the marketing team to create data-driven conversions. Your expertise will contribute to the overall success of our brand.

Key Responsibilities

• Social Media Advertising: Develop, execute, and optimize advertising campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn to drive brand awareness, engagement, and conversions.
• Ad Campaign Creation: Collaborate closely with the marketing team to develop creative ad content and landing pages that align with our brand's messaging and objectives.
• Budget Management: Manage and allocate budgets effectively to achieve campaign goals while staying within allocated spending limits.
• Audience Segmentation: Define and refine target audience segments and develop tailored ad campaigns for different audience personas.
• A/B Testing: Plan, execute, and analyze A/B tests to optimize ad performance, including ad copy, creative, and landing page variations.
• Direct Message Management: Efficiently manage all direct messages (DMs) across social media channels, ensuring timely responses and exceptional customer support.
• Data-Driven Decision Making: Utilize data analytics tools to gather insights, monitor key performance indicators, and continuously optimize ad campaigns to improve ROI and conversion rates.
• Competitor Analysis: Stay informed about industry trends and monitor competitor ad campaigns to identify opportunities and potential areas for improvement.
• Reporting: Prepare and present regular reports on the performance of advertising campaigns, including key insights and recommendations for optimization.
• Compliance: Ensure all ad campaigns comply with relevant advertising regulations and guidelines.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Business, or related field (preferred).
• 3 - 6 years of work experience.
• Proficiency in ad platforms such as Facebook Ads Manager, Instagram Ads, Twitter Ads, and LinkedIn Campaign Manager.
• Strong analytical and data-driven decision-making skills.
• Excellent written and verbal communication skills.
• Proven experience in social media advertising and digital marketing.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively and adapt to a dynamic and fast-paced environment.
• Knowledge of SEO and content marketing is a plus.
• Certifications in relevant advertising platforms are a bonus.