Brand and Marketing Manager Job at Sooyah Bistro Limited

At Sooyah Bistro, we’ve taken an age-old traditional Nigerian street-food delicacy, and upgraded it with innovation, creativity and a whole lot of fun… resulting in a unique, mind-blowingly delicious experience. We serve Suya (Nigerian spicy, flame-grilled, skewered meats) in the most irresistible and satisfyingly-delicious way. Our Bistro menu consists of Suya Burgers, Suya Shawarmas, Suya Melts and many more amazing creations; you can have any Bistro item on its own or as part of one of our Combo Meals (Foodies please gather here), or you can have your suya-by-the-stick. Whether you choose take-out or delivery – choose Sooyah Bistro today, and find out why they call us#SuyaWeyGetMastersDegree.

We are recruiting to fill the position below:

Job Position: Brand and Marketing Manager

Job Location: Victoria Island, Lagos
Employment Type: Full-time

Job Descriptions
Job roles include the following but are not limited to:

• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Measuring and reporting to management on the success of all marketing and social media campaigns
• Composing content for periodic newsletters, bulk email and sms marketing
• Researching and analyzing consumer behavior, market trends and competitor activity.
• Ensuring that messaging and marketing activities are aligned with brand and company values
• Developing, implementing, overseeing, and tracking the company's social media strategy in order to raise brand awareness, strengthen marketing efforts, and boost sales.
• Setting and defining social media KPIs
• Monitoring SEO and user engagement and suggest content optimization
• Planning and executing commercial ads including photo and video shoots
• Managing influencer marketing to generate conversions
• Suggesting and implementing new features useful in the development of brand awareness such as promotions and competitions
• Staying up to date with current technologies and trends on social media, design tools and applications
• Managing the budget on sponsored ad and Google Ads campaigns
• Developing and implementing strategies that resonate with the target market.

Job Requirements

• Bachelor's Degree in Marketing or related field and/or 1 - 3 years digital marketing / public relations/social media management experience
• Previous work experience (1- 4years) at similar positions is required with the ability to transfer the acquired experience to related or similar working tasks in the new business environment. Experience in a marketing agency or corporate marketing department is preferable.
• Skills: strong communication (oral and written), organizing/planning, managerial skills, analytical, adaptation to change, decision making, problem solving, initiative, innovation and creativity, risk taking, people management skills, interpersonal skills
• Expertise: strategic marketing; digital/internet/mobile marketing; ATL, BTL, CSR, direct marketing and other communication channels;
• PR skills; advertising and media parameters; P&L analysis; familiarity with the laws, rules and regulations around Advertising in Nigeria
• Standard Proficiency in basic applications is expected: MS Office - Word, PowerPoint, Xcel, Acrobat Reader, etc. Strong knowledge of social media platforms and online review management tools is desired. Ability to use Canva/Adobe Photoshop is a huge plus.
• Demonstrating excellent oral and written communication, editing, and proofreading skills.

Salary Range
N150,000 - N250,000 base + commission based on KPI's met.