Brand Manager

The TGI Group is an international investment and holding company with diverse interests. Operations of the group primarily span across developing economies in Africa, Middle East and Asia. The group's business interest covers manufacturing of fruit drinks, juices and dairy products, packaged food and condiments, production of vegetable oil, cotton ginning, poultry and fish farming, processing and marketing of frozen foods, importation and distribution of industrial and agro chemicals, fish trawling and specialised oil services.

We are recruiting to fill the position below:

Job Position: Brand Manager
Job Location: Nigeria

Position Summary

• Includes coordination & managerial roles internally, along with external agency & vendor handling.
• Around 8 years’ experience in the Marketing function, in a FMCG environment, with demonstrable successes in the various areas of Product & Brand Management.
• Experience of dealing with multi brand/product portfolio in a big Company.
• Good experience of executing ATL, BTL, Market Research & Category Management across diverse geographies.
• Responsibility of Marketing Planning & Execution including leading & implementing Marketing Strategies, Processes & Procedures Execution, Goals/Targets Delivery, Process Controls, People Management, Cross-Functional Support and Coordination, etc.
• Requires less supervision.

Duties and Responsibilities

• Executing the Marketing Plans for brands, across Regions.
• Breaking down the Annual & Quarterly Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control.
• Handle Market Research, Media Planning & Execution for brands, categories & projects assigned.
• Improve brands’ visibility across evolving POS formats, Modern Trade, Key Accounts, HORECA etc – through innovative designs, developments & activations. Driving excellence in OOH & Ambient Media.
• Product Management for NPD projects.
• Developing Associations & Properties across media vehicles
• Any other job which may be assigned by the management from time to time.
• Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives as per Marketing & Category Plans.
• Responsible for market activation programs, consumer promotions and trade interventions initiated by Marketing - with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.
• Liaise & Coordinate with internal departments (e. g. production, supply chain, sales, research and development) & external partners (e.g. agencies, freelancers, vendors, regulators, certification partners) to deliver successful marketing initiatives across platforms & geographies.
• Execute Digital & Social Media initiatives.

Job Requirements
Experience:

• Experience of dealing with multi brand/product portfolio in a big Company.
• Good experience of executing ATL, BTL, Market Research & Category Management across diverse geographies.
• Around 8 years’ experience in the Marketing function, in a FMCG environment, with demonstrable successes in the various areas of Product & Brand Management.

Skills:

• Process & Procedure Implementation Skills.
• Good Communication & Presentation Skills.
• Team Spirit.
• Stress Management.
• Computer literacy and IT Skills.
• MBA (Marketing) from University/Business School/Institute of repute.
• Relevant Functional Skills & Expertise.
• Problem Solving.
• Interpersonal Skills and Man Management.