Brand Manager Job at FairMoney
FairMoney is building the leading mobile bank for emerging markets. We started with a digital microcredit application on Android, and currently roll out additional financial services (current account, savings, debit card) while expanding the product to Western Africa and South-East Asia.
We are recruiting to fill the position below:
Job Position: Brand Manager
Job Location: Lagos
Employment Type: Full-time (Hybrid)
Job Description
- As a Brand Manager at FairMoney, you will be responsible for developing and executing brand strategies to enhance visibility, market positioning, and customer perception.
- You will be on the marketing team and work closely with cross-functional teams, including product, and customer experience, to ensure brand consistency across all touchpoints.
- Your role will involve managing campaigns, analyzing market trends, and ensuring that all branding efforts align with FairMoney’s goals and target audience.
Key Responsibilities
- Develop and implement brand strategies that strengthen FairMoney’s market positioning and customer engagement.
- Oversee the creation and execution of marketing campaigns within the budget, ensuring consistency in messaging, tone, and brand identity across all channels.
- Conduct market research and competitor analysis to identify opportunities for brand growth and differentiation.
- Collaborate with internal teams, including design, content, and product marketing, to ensure brand alignment in all communications and customer touchpoints.
- Manage partnerships, sponsorships, and collaborations that enhance brand awareness and credibility.
- Track and analyse brand performance metrics, customer perceptions, and campaign effectiveness, providing insights for continuous improvement.
- Ensure compliance with brand guidelines across digital, social media, and offline marketing efforts.
- Work collaboratively with members of the Marketing team to ensure seamless execution of branding efforts and impactful results.
Requirements
- 3 - 5 years of experience in brand management, marketing, or a related field.
- Proven experience working in fintech, financial services, banking, or a related industry.
- Strong understanding of brand positioning, market research, and campaign execution.
- Excellent communication and strategic thinking skills, with the ability to drive brand growth and engagement.
- Proficiency in digital marketing, social media strategy, and branding tools.
- Ability to manage multiple projects, work cross-functionally, and meet deadlines in a fast-paced environment.
Benefits
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Hybrid Work Model
- Training & Development Programs.
Recruitment Process:
- Screening call with a member of the Talent Acquisition team.
- Interview with the Managing Director and Director of People and Culture.
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