Brand & Marketing Manager Job at TalentSquare
TalentSquare - Our client, a prominent fashion and retail conglomerate with a strong market presence, is recruiting suitable candidates to fill the position below:
Job Position: Brand & Marketing Manager
Job Location: Ikeja, Lagos
Job type: Full time
Industry: Retail
Job Description
- Our client, a prominent fashion and retail conglomerate with a strong market presence, is seeking a dynamic and results-oriented Brand & Marketing Manager to spearhead their marketing initiatives.
- The company boasts a portfolio of successful brands, including a leading children’s clothing line renowned for its exceptional quality and timeless appeal.
Role Overview
- As the Brand & Marketing Manager, you will be instrumental in developing and executing comprehensive marketing strategies to enhance the company’s brand image, increase market share, and drive sales growth.
- You will lead a team of marketing professionals and collaborate with cross-functional teams to achieve business objectives.
Key Responsibilities
- Develop and implement effective marketing campaigns across various channels, including digital, traditional, and experiential platforms.
- Conduct market research and competitor analysis to identify opportunities and challenges.
- Collaborate with the sales team to develop and implement effective marketing support programs.
- Measure and analyze marketing campaign performance to optimize ROI.
- Manage the brand's visual identity and ensure consistency across all marketing materials.
- Develop and execute public relations and media relations strategies to build brand awareness.
- Manage marketing budgets and resources efficiently.
Requirements
- A Bachelor's Degree in Marketing, Communications, or a related field.
- Proven track record in brand management and marketing, preferably in the fashion or retail industry.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Proficiency in digital marketing tools and platforms.
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