Content & Campaign Manager Job at Gokada

Gokada is the future of transportation in Nigeria starting with two-wheeler taxi-motor bikes (Okada’s) ride-hailing. We are staying true to two things as a transportation company: safety is #1 priority and the city is #1 customer. Our vision is to become the Operating System of cities for mobility, on-demand services, and financial services, by driving social and economic inclusion. Our purpose is: how can we make cities more livable?

We are recruiting to fill the position below:

Job Position: Content & Campaign Manager

Job Location: Lagos
Experience Level: Mid

About the Role

• The Campaign and Content marketing manager will spearhead the development and implementation of your team’s content strategy. This includes building a content calendar, creating a writing process and delivery strategy, managing writers, contributing to social media posts, and ultimately, crafting interesting and well-researched content that drives traffic and engages site visitors.

Responsibilities

• Planning content marketing strategies and establishing short-term goals
• Undertaking content marketing actions to achieve business targets
• Collaborating with design and content writing teams to produce high-quality content
• Developing an editorial calendar
• Ensuring deadlines are met
• Delivering engaging content regularly
• Proofread, editing, and improve the content
• Optimizing written content while respecting SEO and Google Analytics
• Analyzing and enhancing web traffic by using metrics
• Sharing different types of content through various channels
• Ensuring a substantial and continual web presence
• Receiving customer feedback
• Generating new ideas to magnify cus.tomer engagement.

Qualifications

• Bachelor's Degree in Marketing, Business Administration and related courses
• 3 - 5 hands-on experience as a Content Marketer
• Knowledge of web publishing requirements.
• Worked on a target-based role and meet up with deadlines
• Profound familiarity with various social media platforms
• Ability to identify and track relevant KPIs
• Hands-on experience with SEO and web traffic metrics
• Excellent knowledge in Microsoft office: Word, Excel, PowerPoint, etc.
• Excellent writing skills,
• Excellent interpersonal and presentations skills
• Hands-on experience with email marketing
• Ability to interpret website traffic.
• Knowledge of online marketing.
• Attention to detail, critical thinker and problem-solver.

Why Gokada?

• Meaningful Rewards: Competitive base pay, Flexible Leave Plan, Health Insurance, Training & Skills Development
• Meaningful Work: Your role at Gokada will directly contribute to improving the livelihoods of many Africans
• Personal Growth: Opportunity to leave your mark on one of the fastest-growing organizations in Africa
• The Best Team: Work with a motivated and talented team who have a common shared vision.