Digital Marketer

Esty Home Essentials is an online destination for all your home and garden needs. We offer a large selection of products from home wares to furniture and storage. Esty Home Essentials is dedicated to delivering everything you need for a beautiful home right to your door step. We offer you convenience by giving you the avenue to shop from a growing selection of home and garden products in the comfort of your home or office avoiding traffic and unnecessary long queues. We offer various payment options to ensure you have a wonderful and hitch free shopping experience. We accept pay on delivery, direct transfer and secure online payment through Voguepay.

We are recruiting to fill the position of:

Job Title: Digital Marketer

Location: Lagos
Job Type: Full Time
Specialization: Information Technology

Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate.

Requirement

• OND/HND/B.Sc.
• Training or proving working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g. Google analytics)
• Working knowledge of ad serving tools
• Experience in setting up and optimising Google Adwords campaigns
• Working knowledge of HTML, CSS and Javascript development and constraints
• Strong analytic skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement