Digital Marketing Associate Job at Scalein

Scalein is bridging the gap between sales talents and opportunities by upskilling talents while presenting them with earning and job opportunities across Africa within minutes.

We are recruiting to fill the position below:

Job Position: Digital Marketing Associate

Job Location: Remote
Employment Type: Full-time

Key Responsibilities

• Social Media: Own all social media channels including Facebook, Twitter, TikTok, Instagram, and YouTube ensuring consistent and engaging content updates
• Strategy: Design and implement an effective digital marketing strategy tailored to our audience
• Email Marketing: Create email templates and facilitate their use; Craft and optimize impactful email marketing campaigns
• Analytics and Reporting: Track and analyze social media metrics, including engagement, reach, and impressions. Provide regular performance reports and recommend areas of improvement.
• CRM Integration: Ensure seamless integration of digital campaigns into our CRM tool and support the broader team in delivering quality leads and business opportunities to the sales team.
• Work with the Community Manager to design courses, webinars, and workshops for the members.
• Lead all content creation including podcasts, blog posts, ebooks, and videos.
• Prepare content for blogs and press on relevant news and product launches.
• Develop, implement, and maintain a unified brand image that reflects the company's values, mission, and strategic objectives.

Requirements

• At least one year of experience in marketing and/or communications roles.
• Proficiency in communication tools, social media tools, and platforms.
• Familiarity with data analytics to measure communication effectiveness.
• Strong understanding of and interest in social media platforms like Facebook, Twitter, TikTok, and Instagram.
• Excellent written and verbal communication skills with an ability to create engaging and creative content.
• Basic knowledge of analytics and reporting to measure social media performance.
• Ability to work independently, manage time effectively, and prioritize tasks.
• Strong attention to detail and ability to meet deadlines.