Digital Marketing Associate Job at Tropic Dreams

Tropic Dreams is a full-service digital transformation agency based in Lagos, Nigeria. We are passionate about helping businesses undergo a digital revolution in all tiers of their operations by providing cutting-edge technology tools, training and services.

We are recruiting to fill the position below:

Job Position: Digital Marketing Associate

Job Location: Lagos

Responsibilities

• You will be responsible for managing all of the organization’s online & offline communications with all stakeholders.
• Responsibilities cover developing relevant engaging, creative and innovative content to enlighten audiences and promote the organization’s work and brand.
• Manage daily administrative tasks to ensure the Marketing department runs smoothly (Social Media)
• Conduct market research to identify new opportunities
• Gather and analyze consumer behavior data (e.g. web traffic and rankings)
• Create reports on marketing and sales metrics, like conversion rates
• Create digital marketing and other written content
• Create and manage advertising and other marketing campaigns
• Monitor competitors’ marketing activities
• Develop and implement SEO and PPC strategies.
• Create and manage link building strategies, content marketing strategies, and social media presences.
• Analyze digital data to draw key recommendations around website optimization.
• Innovate and present new marketing platforms and strategies.
• Forecast marketing campaign growth and ROI for marketing campaigns.
• Manage email and social media marketing campaigns.
• Use Google Analytics, Google AdWords, and other relevant sites.
• Drive traffic to company pages.
• Conduct social media audits to ensure best practices are being used.
• Maintain a digital dashboard of several different accounts.
• Coordinate with the sales team to create marketing campaigns.
• Monitor key online marketing metrics to track success.
• Create and maintain online listings across e-commerce platforms.
• Ensure that the brand message is consistent.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

Requirements

• 1-3 years of related work experience is acceptable.
• Own a computer and smartphone
• Solid leadership, research, and analytical skills.
• Ability to multitask and key into Organization's goals in a way that aligns to the candidate's personal growth and long-term career objectives
• Excellent verbal and written communication skills. This is Fundamental
• Attention to Detail and Social/ Emotional Intelligence.
• Excellent Organizational and Interpersonal Skills
• Excellent Social Media and IT skills.
• Knowledge of SEO, PPC, Google AdWords, Content Management Systems, Photoshop, InDesign, Facebook, Twitter, and Microsoft Office.