Digital Marketing Director Job at Baby Boys Records

Baby Boys Records, is Lagos #1 choice for Audio Production, Recording, Mixing and Mastering, with the best in digital and analog recording and rehearsal studio for Musicians and Bands. Baby Boys Records is a full-service record label with numerous artists under their umbrella and is Lagos #1 choice for professional audio recording and rehearsal studio.  The Label is founded by recording artist Mustiboy. The studio is equipped with a high end digital and analog recording chain. The rooms are acoustically optimized and the engineers are professional.

We are recruiting to fill the position below:

Job Position: Digital Marketing Director

Job Location: Lagos

Description

• We are looking for a qualified Digital marketing (Social Media Expert/ Facebook/ Instagram/ LinkedIn/ Ads Expert/ Twitter/ YouTube/ Blog Expert & Content Writer) to take the lead in developing successful, long-term digital marketing strategies for our company.
• As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels.
• You should also provide forward-thinking ideas to build and maintain a strong company web presence.
• Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments

Requirements

• Proven work experience as a Digital marketing director
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Excellent analytical and project management skills.
• Strong team management and communication (written and verbal) skills.