Digital Marketing Executive Job at First Ally

First Ally Capital is a wholly indigenous Financial Services firm, whose focus is on providing top notch advisory & investment services to individuals and organizations. First Ally Capital was incorporated on May 20, 2014 as an Issuing House, Financial Advisory and Investment Management firm, with authorized capital of N2.5 billion, and an issued and fully-paid capital of N1.65 billion. The firm was licensed by the Securities and Exchange Commission on November 20, 2014 as Issuing House and Underwriters.

The Firm commenced operations at a very significant point in the evolution of the Nigerian financial services industry and will leverage it’s solid capital base, the strong financial services background of its promoters and the excellent track-record and credentials of its directors and shareholders.

We are recruiting to fill the position of:

Job Position: Digital Marketing Executive

Job Location: Lagos
Job Type: Full Time

Job Description

• Our company is looking for a Digital Marketing & Strategy Executive to develop marketing content, assure the execution of high-quality marketing strategies and assist in the planning, execution and optimization of our marketing efforts as well as the promotion of all the brands within the group.

Responsibilities

• Assist in the formulation of strategies to build a lasting connection with consumers both online and offline
• Orchestrate content strategies across all online platforms.
• Drive traffic and engagement that translates to sales and brand promotion.
• Write and proofread marketing copy for both online and offline campaigns
• Produce creative content, including videos and blog posts
• Manage a content marketing budget.
• Measure performance of digital marketing efforts using a variety of Web analytics tools
• Plan and monitor the ongoing company presence online and offline
• Launch optimized campaigns and adverts to increase company and brand awareness
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Implement SEO best practices.
• Communicate with target audiences and build and develop customer relationships
• Organise and attend events such as conferences, seminars, receptions and exhibitions
• Arrange the effective distribution of marketing materials
• Maintain and update customer databases
• Conduct market research, for example, using customer questionnaires and focus groups
• Develop relationships with key stakeholders, both internal and external.
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Qualifications

• Bachelor’s Degree in Marketing, Strategy or relevant field.
• A minimum of 2 years of experience in a digital marketing or advertising position. 

Skills:

• Be a good team player with the ability to manage internal and external partnerships.
• Copywriting and creativity
• Experience with online community building.
• Proficiency with SEO/SEM, Google Analytics and social media analytics.
• Communication and interpersonal skills
• Customer-facing skills
• An eye for detail
• Analytical skills
• Creative thinker with data-driven analytical aptitude
• Organization & coordination
• Ability to quickly adapt to change
• Time management skills.
• Excellent interpersonal skills.
• Presentation skills
• Teamwork
• Negotiation skills
• Problem-solving skills
• Project management skills.