Digital Marketing Executive (Media, SEO) Job at First Ally

First Ally Capital is a wholly indigenous Financial Services firm, whose focus is on providing top notch advisory & investment services to individuals and organizations. First Ally Capital was incorporated on May 20, 2014 as an Issuing House, Financial Advisory and Investment Management firm, with authorized capital of N2.5 billion, and an issued and fully-paid capital of N1.65 billion. The firm was licensed by the Securities and Exchange Commission on November 20, 2014 as Issuing House and Underwriters.

The Firm commenced operations at a very significant point in the evolution of the Nigerian financial services industry and will leverage it’s solid capital base, the strong financial services background of its promoters and the excellent track-record and credentials of its directors and shareholders.

We are recruiting to fill the position below:

Job Position: Digital Marketing Executive (Media, SEO)

Job Location: Lagos

Description

• We seek an experienced Digital Marketing Executive (Media & SEO) to assist in the planning, execution and optimization of our online marketing efforts.
• The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
• The ideal candidate will have a passion for all things marketing and technology.
• You will be well-versed in the concepts surrounding digital marketing and how the internet can become a strong asset to securing growing revenue.
• You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for  marketing and update the website
• Collaborate with designers to improve user experience
• Negotiate with advertising sales agents to ensure the most cost-effective deal structures.
• Manage budgets and monitor campaign costs and ROI metrics.
• Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates.
• Monitor audience and media trends, practices, and new technologies.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Help identify target audiences and plan media campaigns
• Compare and negotiate rates, ad space and airtime
• Optimize plans and budgets according to the best media mix
• Prepare schedules and adjust when needed
• Experiment with new platforms and channels
• Orchestrate digital strategies across various platforms.
• Maintain and update customer databases.

Requirements

• A B.Sc in Marketing, Finance, Law or any relevant field.
• Minimum of 2 years in media buying. Experience in a marketing agency will be a plus.
• Proven experience buying media as well as in search engine optimisation
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Knowledge of web analytics tools (e.g. Google Analytics, etc.)
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills.