Digital Marketing Executive Recruitment at ATB Techsoft Solutions

ATB Techsoft is an IT Solutions delivery Company incorporated under the Companies and Allied Matters Act 1990 to undertake and provide various IT and advisory services to the banking and manufacturing sectors of the Nigerian economy, including Government departments & agencies as well as educational institutions.

We are recruiting to fill the position below: 

Job Position: Digital Marketing Executive

Job Location: Lagos
Employment type: Full Time

About the Job

• We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.
• Promoting products and services through digital channels is complex.
• We are searching for a Digital Marketing Executive to use these channels to their fullest potential because they are becoming increasingly useful for our company.
• A great Digital Marketing Executive is passionate about all facets of marketing.
• As a Digital Marketing Executive, you will be well-versed in the concepts surrounding digital marketing.
• With a deep understanding of how the Internet can become a strong asset to securing ever-increasing revenue.
• A tech-savvy mind and intuition for great ideas are essential to success in this position.

Responsibilities

• Assist in building a lasting digital connection with customers by formulating effective strategies
• Plan and oversee brand’s social media activity (LinkedIn, Twitter, Facebook, and others)
• Increase company and brand awareness through optimized brand advertisements using Google AdWords, Facebook, and other platforms.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and organize their distribution through a multiplicity of applicable digital channels
• Update website, providing insightful, creative ideas for content marketing
• Improve user experience through collaboration with the design team
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight into online marketing trends and use strategies current to market
• Maintain partnerships with media agencies and vendors

Requirements

• Proven experience as Digital Marketing Executive or similar role
• Outstanding knowledge and understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords; email campaigns; SEO/SEM
• Working knowledge of ad serving tools such as DART and Atlas
• Crystalline, perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Excellent skills in the following areas:
• Creative content writing
• Communication
• Interpersonal skills
• Analytics/of an analytical mind.