Digital Marketing Expert

Headquartered in New York City, The Hudson Consulting Group is a business revitalization and transformational services company. Our vision is to consistently deliver our clients value that significantly exceeds expectations. Our mission is to immerse ourselves in our clients objectives and assist them in navigating through their professional and personal challenges in achieving them.

We are recruiting to fill the position below:

Job Title: Digital Marketing Expert

Location: Lagos

Job Description

• We need an expert that will assist to deliver the company’s marketing strategy across the full digital portfolio including website, social media and broadcast email.

Responsibilities

• Implementing social media strategy for the company
• Devising strategies to drive online traffic to the company website
• Tracking conversion rates and making improvements to the website
• End to end execution of marketing projects/campaigns including ideation, creation and distribution of collaterals in various online media and measurement and analysis of impact
• Utilizing a range of techniques including paid search SEO and PPC
• Managing online brand and product campaigns to raise brand awareness
• Managing the redesign of the company website
• Improving the usability, design, content and conversion of the company website and their online assets
• Evaluating customer research, market conditions and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Creation and execution of sms and e-mail based marketing campaigns.
• Implement, manage and evaluate e-commerce platform of the business.

Qualification and Requirements

• A recent marketing or other relevant Polytechnic/University degree
• Minimum 2 years marketing experience, preferably within digital marketing
• Proven knowledge and experience within B2C social media campaigns
• Strong understanding of current online marketing concepts, strategy and best practice
• Experience in e-commerce, SEO, PPC, Email marketing and social media
• Previous experience in a similar digital marketing role
• Passion for brand building and creation
• Discipline in execution and follow up of online campaigns for desired results
• Strong skills in online branding, social media marketing and copy writing
• Proficient use of Photoshop, MS office suite, Corel draw
• Strong written and verbal communication