Digital Marketing Manager

Vestude Technology Services Limited is looking for a Digital Marketing Manager to lead the execution of our marketing initiatives including: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Email Campaigns, Mobile Marketing and Digital Display Advertising. This position requires the ability to lead our marketing programs, by developing program strategy presentations, optimizing campaigns using media management, website analytics and analysis tools and creating program insight and performance review presentations. If you live, eat, and breathe digital marketing we would like to chat with you!

Position: Digital Marketing Manager

Responsibilities:

• Conduct Social Media campaigns
• Perform discovery on social media landscape for brand and category
• Determine channels and tactics best suited to strategic business objectives
• Create focused campaigns that translate core marketing initiatives to social platforms
• Optimize campaigns through performance analysis
• Plan & execute Digital Display Advertising Campaigns
• Research, plan and engage Digital media publishers
• Lead the development of campaign creative (Banners and Landing Pages)
• Oversee campaign setup: implement ad serving/tracking, traffic creative, establish and validate measurement and QA campaign setup (publisher implementation)
• Optimize campaign performance through analysis, media and creative optimization
• Develop weekly and quarterly campaign reports; review key insights with management
• Create and optimize Paid Search campaigns
• Hands-on experience with online communities and social networking sites in a professional capacity, including Twitter, Facebook, Google+ and YouTube account management as well as social media analytics
• Develop creative social marketing initiatives to acquire and retain customers
• Monitor rapidly evolving technologies, identifying areas of opportunity and partnering with content and technical teams to develop and implement new functionality
• Plan and execute contests and surveys
• Develop successful solutions to increase onsite engagement, customer interactions, sharing opportunities, ensuring customer acquisition and supporting monetization
• Define key performance indicators and implement enterprise level measurement, campaign monitoring, analytics, and reporting methods to gauge success
• Recommend best ways of communicating various marketing messages to stakeholders
• Explore and identify new ways to integrate social media into business strategies and marketing
• Perform Search Engine Optimization- Improve Rankings

Detailed keyword search:

• Identification and prioritization of critical website pages for optimization
• Optimization of metadata and page content
• Website structural optimization
• Development of inbound link building program
• Measurement and optimization of natural search ranking and traffic
• Social media integration
• Implementation of SEM and SEO best practices unique to website redesigns

Qualifications: 

• 5+ years experience leading and managing SEM, SEO, Social Media, Email, Mobile and Digital Advertising Campaigns
• Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention
• Data, analytics, and metrics oriented
• Technical understanding of existing digital platforms, emerging technologies/trends, and integration strategies
• Excellent written communication skills, with the ability to successfully interact directly with customers and members of the community in a public forum
• Strong interpersonal skills with the ability to establish effective relationships with all levels within the company
• Effective time and project management skills, with ability to organize and prioritize efficiently
• Highly creative and self-motivated, with strong conceptual and decision making skills
• Proficient in Microsoft Excel, Word, Project and Powerpoin