Digital Marketing Manager Job at Stackivy Limited

Stackivy is a financial hub that gives access to our suite of innovative financial solutions. With our platform, you can manage your finances on the go, access personalized financial advice, and achieve your long-term financial goals. It doesn't end there with Stackivy, set new boundaries of what's possible when finance meets your industry; create secure and custom-made applications that streamline your financial operations and arm your team with the resources they need to make more informed and strategic decisions that strengthen customer relationship.

We are recruiting to fill the position below:

Job Position: Digital Marketing Manager

Job Location: Ikeja, Lagos
Employment Type: Full-time

Job Responsibilities

• Develop comprehensive digital marketing strategies aligned with business objectives, target audience demographics, and market trends.
• Plan, execute, and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), social media, email marketing, and display advertising.
• Manage and grow our presence on social media platforms, including LinkedIn, Twitter, Facebook, and Instagram.
• Develop and execute email marketing campaigns to nurture leads, promote products and services, and drive conversions.
• Monitor and analyze key performance metrics across all digital marketing channels.
• Create compelling and engaging content for digital channels, including website, blog, social media, and email newsletters.
• Collaborate with content creators to ensure content is aligned with brand messaging and SEO best practices.
• Drive organic and paid search engine traffic through search engine optimization (SEO) and search engine marketing (SEM) initiatives.
• Identify opportunities to improve website conversion rates through A/B testing, landing page optimization, and user experience enhancements.
• Stay informed about industry trends, competitor activities, and customer preferences through market research and analysis. Use insights to inform digital marketing strategies and tactics.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing, with a focus on fintech or financial services preferred.
• Strong understanding of digital marketing channels, tools, and techniques, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in digital marketing analytics platforms such as Google Analytics, Google Ads.
• Excellent communication skills.
• Creative thinker with strong analytical and problem-solving abilities.
• Proven track record of driving results and achieving business objectives through digital marketing initiatives.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.

Benefits

• At Stackivy, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:
• Pension
• Competitive annual leave plus bank holidays
• Health insurance
• L&D training