Digital Marketing Officer

Job Title: Digital Marketing Officer

Location: Lagos

Job Description

• Develop and implement SEO and PPC strategies
• Create and manage link building strategies, content marketing strategies, and social media presences
• Innovate and present new marketing platforms and strategies
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
• Forecast marketing campaign growth and ROI for marketing campaigns
• Manage email and social media marketing campaigns
• Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages
• Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information