Digital Marketing Officer Job at Ibis Lagos Airport-Hotel

Ibis is an international hotel company owned by AccorHotels, a hotel holding company. AccorHotels is listed on the Paris Stock Exchange and was founded in 1967. Ibis opened its first hotel in 1974. The hotels are generally close to city centres, airports, beaches or railway stations.

We are recruiting to fill the position below:

Job Position: Digital Marketing Officer

Job Location: Lagos
Job Type: Permanent
Job Schedule: Full-Time
Job Category: Sales & Marketing

Responsibilities

• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO and PPC.
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements

• Bachelor’s degree
• Minimum of 3 years of experience in Digital Marketing
• Experience managing PPC, SEO and Affiliate programmes
• Graphic Design Skills: Adobe Creative Suite
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.
• Web Design Skills will an added advantage.

Benefits

• Attractive Salary: Our goal is to acknowledge our employees' skills and performance, while at the same time respecting the principles of fairness and non-discrimination.
• To ensure our salaries are competitive, we regularly conduct surveys of local markets and specialized firms. This enables us to provide personalized and motivational support for all our teams to facilitate and encourage their development.
• Regular Support: Meeting in a calm setting, conducting an appraisal, and setting targets is a valuable process, both for managers and employees. Several meetings or discussions are held throughout the year to facilitate dialogue and motivate teams.
• Wellness for all: With operations over 63 countries, we strive to ensure the well-being, health, and safety of all our teams. Accor is extremely attentive to its employees and their loved ones.

Note: Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.