Digital Marketing Specialist Job at Inventiva Technologies Limited

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist

Job Location: Lagos
Employment Type: Full-time

Job Description

• We are seeking a Digital Marketing Specialist to develop and execute digital marketing campaigns that increase brand awareness, drive website traffic, and generate leads.
• The ideal candidate will have a strong understanding of digital marketing channels, tools, and best practices, and be able to analyze data to measure campaign performance and make data-driven decisions.
• The candidate should have experience working in a fast-paced, collaborative environment and be passionate about staying up-to-date with the latest trends and technologies in digital marketing.

Responsibilities

• Develop and implement digital marketing strategies that align with business goals and objectives
• Analyze data to measure campaign performance and make data-driven decisions to optimize campaigns
• Conduct keyword research, perform on-page optimization, and manage link-building efforts to improve website rankings on search engine results pages
• Develop and maintain a content calendar that aligns with the brand's voice and engages target audiences
• Create and manage campaigns on various digital marketing channels, including PPC, SEO, social media, email, and display advertising
• Write compelling ad copy, social media posts, and email campaigns that resonate with target audiences
• Collaborate with cross-functional teams, including content, design, and development, to ensure campaigns are executed effectively
• Stay up-to-date with the latest trends, technologies, and best practices in digital marketing

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field
• 3+ years of experience in digital marketing
• Strong understanding of digital marketing channels, including PPC, SEO, social media, email, and display advertising
• Strong analytical skills and ability to use data to make informed decisions
• Ability to work collaboratively with cross-functional teams in a fast-paced environment
• Experience with Google Analytics, Google Ads, and social media management tools
• Excellent written and verbal communication skills
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Benefits

• Health Insurance: medical, dental, and vision insurance 
• Retirement Benefits: Pension Contribution
• Paid Time Off: Covering holidays, vacation days, and sick leave
• Professional Development: We encourage and support ongoing professional development by offering access to training, conferences, and other learning opportunities.
• Competitive Salary: Offer a competitive salary that reflects the market rate for digital marketing specialists with similar skills and experience.