Digital Marketing Specialist Job at Soupah Farm-en-Market Limited

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist

Job Location: Ibadan, Oyo
Employment Type: Full-time

Job Description

• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• Digital marketing managers will work within the marketing team, with supporting team (such as programmers, product management), and sales team to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications and Requirements

• Bachelor's Degree or equivalent in a related field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g. Atlas).
• Experience in setting up and optimizing Google Adwords campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Method of Application
Interested and qualified candidates should send their CV to: career@soupah.ng using the Job Position as the subject of the mail.