Growth & Marketing Manager at SureGroup

SureRemit, a subsidiary of SureGroup, is currently recruiting suitably qualified candidates to fill the position below:

Job Position: Growth & Marketing Manager
Job Location: Lagos
Job Type: Full-Time

Job Summary

  • The Growth & Marketing Manager is responsible for driving brand awareness, seed demand and growth for SureRemit via offline and online channels.
  • This is an exciting role as it provides the opportunity to work across various functions, including PR, customer success, campaign management, demand generation, product marketing, and content marketing.

Responsibilities


  • Write all forms of content to support all marketing efforts including but not limited to web pages, blog posts, webinars, social media posts, newsletters, presentation decks and press releases;
  • Develop and implement creative ways to promote content and engage with online community to enhance marketing efforts;
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns;
  • Manage and drive the ASO related projects for SureRemit;
  • Research and implement ASO recommendations;
  • Conduct ongoing competitive research and provide insights to enhance marketing strategies;
  • Work with cross-functional teams to ensure that the website supports marketing goals
  • Support specific campaigns with landing pages, SEO, SEM, display advertising, content syndication, and reporting.
  • Provide comprehensive and insightful reporting and updates on marketing efforts.
  • Develop and implement offline marketing strategies for the brand.
  • Experiment with new marketing and growth channels such as influencer programs, new ad formats, co-branding marketing partnerships etc.
  • Keep up to date on latest trends and best practices in digital marketing.

Requirements

  • University Degree
  • 3+ years of experience in content marketing or related field
  • Experience working around Influencer marketing and Instagram marketing
  • Good understanding of CTR, CR, CPI, CPA, churn rate, LTV and other similar metrics.
  • Strong understanding of marketing methodologies, including expertise in SEO, SEM, display advertising, and social media
  • In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends etc.)
  • Experience in App store optimization is a plus
  • Experience with ASO tools and app store testing tools like Google experiments is a plus

Skills:

  • Exceptional Oral & Written Communication skills
  • Customer/Client focused skills
  • Presentation skills
  • Strong quantitative analytical ability
  • Creativity and innovation skills
  • Able to take initiative.

Person Specifics:

  • Hands On! We are only looking for people who want to get their hands dirty and work in a scrappy startup environment
  • Genuinely excited about creating original content to engage audience;
  • Sound comprehension of performance marketing, conversion, and online customer acquisition
  • Strong attention to details
  • Passionate about making an impact.
  • Committed to delivering high quality results, with cost effective use of resources
  • Flexible, determined, and displays enthusiasm
  • Displays integrity and high personal ethical standards.

Benefits

  • Competitive Salary
  • Health Insurance
  • New MacBook Pro
  • Flex-time (work from home twice a month)
  • Housing assistance
  • Free Breakfast
  • Gifting and rewards culture
  • Work with a bunch of fun, smart and creative people.


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