Hotel marketing officer
Work closely with the Hotel consultant/Marketing Team to develop and deliver the annual Marketing plan and budget in line with the hotel’s strategic priorities and revenue targets.
Develop and handle the defined online and offline marketing campaigns and subsequently evaluate the effectiveness of these marketing / communication campaigns through effective reporting and if required make appropriate adjustments to future campaigns.
Plan and execute content creation as well as briefings to agencies and ensure delivery in adherence with the brand guidelines and hotel positioning.
Brief, supervise and closely liaise with the appointed Communication / PR agencies and ensure clipping files out of any coverage received.
Act as the brand ambassador for the company, drive brand activation and ensure brand experience comes to live throughout every touch point within the hotel.
Run quality assurance and initiate and share the results of guest/clients satisfaction surveys and guest reviews with the hotel team to enhance standards of guest service.
Qualifications ·
Strong guest service orientation and outstanding attention to detail. ·
At least three (3) years of marketing / PR experience and/or experience in a similar role preferably in a luxury environment. ·
Excellent verbal and written communication skills (internal and external). ·
Strong organisational and planning skills and ability to work under pressure. ·
Ability to analyse data and establish appropriate action plans. ·
Excellent English communication skills both oral and written / any additional European language is an advantage.
Leadership and motivational skills.
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