Kaplo Africa Recruitment for Digital Marketing Intern

Kaplo Africa is an HRTech startup that helps organizations to grow by supporting them to hire, onboard, pay and retain top talents globally. Our goal is to streamline HR, allowing our clients to concentrate on their core functions while we manage the complexities of people operations. We aim to be the bridge for organizational success by seamlessly connecting companies with the right candidates. We understand that assembling a high performing team is paramount to the success of any company. That's why we work tirelessly to match ambitious companies with individuals who not only possess the right technical expertise but also align seamlessly with our client's company culture and vision.

We are recruiting to fill the position below:

Job Position: Digital Marketing Intern

Job Location: Lagos  (Remote)
Employment Type: Internship

Job Description

• As a rapidly growing company, we are seeking a creative and innovative Digital Marketing Intern to join our team and help us share our vision with the world.
• As a Digital Marketing Intern at Kaplo, you will have the unique opportunity to gain hands-on experience in a dynamic and fast-paced environment.
• You will be an integral part of our marketing team, responsible for driving the online presence of our brand, and contributing to our growth. If you are a digital enthusiast with a passion for paid campaigns, this is the role for you!

Key Responsibilities
Paid Campaign Management:

• Plan, execute, and optimize paid advertising campaigns across various platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels.
• Monitor campaign performance, budget allocation, and ROI analysis to drive continuous improvements.
• Implement A/B testing strategies to refine ad copy, targeting, and creative elements.

Content Creation and Marketing:

• Develop compelling and engaging content for ads, social media, and email marketing.
• Collaborate with the content team to align paid campaigns with the overall content strategy.
• Create landing pages and ad-specific content to maximize conversion rates.

Data Analysis and Reporting:

• Generate regular reports on campaign performance, providing insights and recommendations for improvements.
• Utilize analytical tools to track key performance indicators (KPIs) and measure the impact of campaigns.

Social Media Management:

• Assist in managing our social media accounts, including posting, engagement, and community building.
• Support the creation of a social media content calendar and strategize ways to increase brand visibility.

SEO and SEM Optimization:

• Collaborate with the team to optimize our website's SEO, ensuring high visibility in search engine results.
• Conduct keyword research and implement SEM strategies to drive organic and paid traffic.

Market Research:

• Stay up-to-date with industry trends and competitor activities to identify opportunities and threats.
• Help in defining target audiences and refining customer personas.

Business Development & Partnerships:

• Identifying new business opportunities, negotiating deals, forming alliances with other companies, and expanding the company's reach into new markets or customer segments.

Qualifications

• Recently graduated with a Degree in Marketing, Digital Marketing, or a related field.
• Passion for digital marketing, with a focus on paid advertising campaigns.
• Familiarity with digital marketing tools such as WordPress, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Creative thinking and ability to generate innovative marketing ideas.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent written and verbal communication skills.
• Highly organized with the ability to manage multiple tasks and meet deadlines.

What We Offer

• A dynamic and collaborative work environment.
• The opportunity to learn and grow in the field of digital marketing.
• Mentorship from experienced marketing professionals.
• Exposure to a cutting-edge HR, Payroll, and Recruitment technology.
• A chance to make a real impact in a rapidly growing startup.

Method of Application
Interested and qualified candidates should send their Resume and Cover Letter (detailing why they are the ideal candidate for this role) to: kaploafrica@gmail.com using the Job Position as the subject of the email.

Note

• If you are a proactive and creative individual who is eager to dive into the world of digital marketing and contribute to our mission, we want to hear from you. Join us at Kaplo and help shape the future of HR, Payroll, and Recruitment!
• Kaplo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.