Marketing and Brand Manager Job at Moyosola Olalekan

Moyosola Olalekan - Our client, a new Retail Chain Store located on the Island is recruiting to fill the position below:

Job Position: Marketing and Brand Manager
Job Location: Lagos
Employment Type: Full-time

Job Summary

• The position will be responsible for adapting a brand strategy for the company’s target market, maintain brand integrity across all company marketing initiatives and communications, manage the portfolio of products; Ensure a successful startup of the retail store with good advertising, campaigns and publicity.

Job Description and Responsibilities

• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• The ideal candidate will work across all levels and departments of the organization to find what makes the brand unique and communicate it to the world.
• Help build their brand and raise brand awareness.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Analyzing our brand positioning and consumer insights
• Helping shape and communicate our vision and mission
• Translating brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications, and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets, and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Align the company around the brand’s direction, choices, and tactics

Requirements

• B.Sc. degree in Marketing or a related field
• MBA with specialization in Marketing and Branding will be an added advantage
• 5 - 7 Years proven work experience as a Marketing/Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies from scratch and communicate recommendations to Management.
• Good knowledge of running advertisement and successful campaigns
• Excellent understanding of a retail chain store may be necessary
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices

Remuneration
Very Attractive.