Marketing Executive

Kachifo Limited, an independent Nigerian publishing house set up in 2004 to tell our own stories. Publishers of Farafina books, Farafina Tuuti, Farafina Breeze, kamsi, Prestige Books and Farafina magazine, Kachifo Limited offers the best in contemporary African writing.

Kachifo Limited, is looking to recruit a driven and creative individual to fill the vacant position below:

Job Title: Marketing Executive

Location: Lagos

Responsibilities

The Main job Responsibilities of this Role Includes:

• Develop the marketing strategy for the company line with company objectives:
• Manage all marketing activities to gain market share;
• Prepare marketing budgets, oversee same and monitor expense
• Co-ordinate marketing campaigns with sales activities;
• Mange the creation and publication of all marketing materials in line with marketing plans
• Plan and implement online and print marketing campaigns;
• Manage and improve lead generation campaigns measuring results
• Liaise with events coordinators a maximize brand;
• Monitor competitor activity and generating leads for products and services
• Overall responsibility for brand management and corporate identity;
• Monitor and report on marketing communication& effectiveness
• Work closely with marketing agencies and assist with new product launches;
• Analyse potential strategic partner relationships for company marketing,

Essential Requirements

• Minimum of Bachelor' s degree in Marketing or relevant discipline.
• Proven experience as Marketing Manager/Executive in a similar role
• 2 - 4 years of experience
• Thorough knowledge of strategic planning principles and marketing best practices;
• Excellent analytical and project management skills
• Excellent leadership and team management skills

Additional Requirements:

• Professional marketing qualification,
• Good understanding and knowledge of the publishing industry
• working knowledge of market research techniques data analysis and statistics methods, familiarity with social media and web analytics.