Marketing & Growth Strategist Job at Terminal Africa Incorporated

Terminal Africa Incorporated is a digital network of the best local & international logistics platforms built to work for African businesses. Terminal makes it easier for you to ship and receive items globally. We're bridging the gap between Africa and the world.

We are recruiting to fill the position below:

Job Position: Marketing & Growth Strategist

Job Location: Lagos
Job type: Full-time

About the Role

• We need a data-driven marketer and creative thinker to design and execute growth strategies that will drive customer acquisition, retention, and revenue growth.
• You will work closely with our leadership, product, and operations teams to test and scale marketing initiatives across digital channels, partnerships, and community-driven growth.
• If you love using digital tools, storytelling, analytics, and customer insights to grow great products, this is your opportunity to make an impact.

Responsibilities & Duties

• Develop and own Terminal Africa’s marketing & growth strategy
• Drive user acquisition and revenue growth across all marketing channels
• Design and implement campaigns (organic, paid, partnerships, referrals) to attract and retain customers
• Build and manage an efficient marketing funnel—from awareness to loyalty
• Create and manage content marketing across blog, email, SEO, and social media
• Identify new growth opportunities in logistics, payments, and e-commerce segments
• Set KPIs, track marketing performance, and report to leadership
• Run marketing experiments (landing pages, pricing, promos, onboarding, messaging)
• Partner with product and operations teams to improve customer experience and conversion
• Manage external marketing partners and agencies when needed
• Stay updated on trends in digital marketing, logistics, payments, and e-commerce

Qualifications & Skills

• Have 3+ years of experience in marketing, growth, or digital strategy—ideally in a fast-growing startup
• Have a strong understanding of marketing funnels, growth loops, and customer journeys
• Know how to use data to drive decisions—comfortable with analytics, A/B testing, and reporting
• Are creative and strategic, with an eye for compelling messaging and brand storytelling
• Are hands-on and proactive—ready to roll up your sleeves to execute and test ideas
• Are skilled in digital marketing: SEO, SEM, social, email, content, partnerships
• Are experienced with CRM, marketing automation tools, and campaign management
• Understand the challenges of logistics, ecommerce, or payments in Africa (a big plus)
• Have excellent written and verbal communication skills
• Are passionate about empowering African businesses and creating a global impact.

Benefits

• Be part of a fast-growing African startup solving real-world problems
• Work with a passionate, talented team across product, tech, and operations
• Shape how African businesses connect with the global economy
• Flexible, remote-first culture
• Opportunity for growth, ownership, and impact
• Competitive compensation