Marketing Manager Job at Herbal Goodness

Herbal Goodness is a manufacturer of premium quality, unique, organic, non-GMO superfoods, and herbal products to support healthy living and impact lives. Founded in 2013, the company excels in the botanical and natural supplements industry and manufactures product lines such as Herbal Teas, Supplements, Extracts, Essential Oils, Smoothies, and Juices. The company is unique in its values of Quality, Sustainability, and Impact. 100% women and minority-owned, Herbal Goodness believes in Business for social good. We donate 10% of our profits to promote the education of girls.

We are recruiting to fill the position below:

Job Position: Marketing Manager

Job Location: Abuja
Job Type: Full-time

Objective

• Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online).
• Deploying successful marketing campaigns and owning their implementation from ideation to execution.
• Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.
• Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely.
• Undertaking market research, understanding the trends and customer preferences.
• Overseeing the creation of marketing materials and content.
• Perform all other relevant tasks essential for increasing the business’s sales.
• Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.
• Overseeing and approving marketing material, from website banners to hard-copy brochures and case studies.
• Measuring and reporting on the performance of marketing campaigns, gaining insight, and assessing against goals.
• Analyzing consumer behavior and adjusting email and advertising campaigns accordingly.
• Forecasting and identifying market trends and challenges.
• Evaluating and optimizing marketing and pricing strategies.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with relevant departments.
• Overseeing branding, advertising, and promotional campaigns

Educational Qualification and Experience

• Bachelor's Degree in Marketing, Finance, Business Administration, or similar with a master's degree in a relevant field.
• Minimum 4 years of experience in similar position.
• Proven experience identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate.
• Up-to-date with the latest trends and best practices in digital, online, and offline marketing and metrics of success.
• Intimate understanding of traditional and emerging marketing channels especially in the consumer and packaged goods industry.
• Ability to think creatively and provide innovative solutions.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing digital Ad campaigns including Facebook, Google Analytics, and more.
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures and pivot tables with spreadsheets.
• Familiarity with the latest marketing trends, technologies, and methodologies in graphic design, product illustration, packaging, messaging, branding, etc.
• Proficiency in electronic marketing automation software such as HubSpot Marketing or similar tools.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Competencies:

• Ability to formulate and present strategy for growth.
• Ability to research identify and deploy new apps and tools to drive growth
• Ability to interact with vendors and consultants to identify and prefer new solutions.
• We'll versed in ai tools for marketing and able to constantly research and deploy new tools to.improve marketing
• Creativity and innovation
• Brand strategy and positioning
• Content strategy
• Social media marketing & copy writng
• Design thinking
• User interface (UI) and user experience (UX) principles
• Sales enablement
• Email marketing
• Brand understanding