Marketing Manager Job at LS Scientific Limited

LS Scientific Limited is a Solutions provider of Laboratory Products and Services. Our Company offers a portfolio of branded Laboratory products and a range of services including Training, Equipment & Instrumentation Servicing, Calibration Services, Laboratory Design and Upgrade, Custom Manufacturing Services.

We are recruiting to fill the position below:

Job Position: Marketing Manager

Job Location: Lagos

Details

• The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
• You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

• Strategic and Operational Marketing of Factories and other customers interface
• Customers Relationship Management
• Feedback Assessment by survey (Internal & External Customers)
• Develop and create business opportunities Develop and create business opportunities for LS Scientific
• Development, implementation and management of the LS Scientific Brand Strategy with the purpose of generating leads
• Initiate and develop Business Partnering and collaborations
• Maintain and continually update factory, customer, and other potential clients database to enhance marketing
• Periodic interaction with sales team to know their needs and proffer marketing solution in order to improve their revenue generation
• Generate, Develop and Coordinate the LS Scientific customer based training and Learning Programs to generate revenue
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services;
• Develop pricing strategies, balancing firm objectives and customer satisfaction;
• Traditional marketing via campaigns, content marketing, exhibitions & events, digital marketing & Social media i.e Linkedin, Instagram, T|witter, Facebook, You tube, etc.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities;
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections;
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers;
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors;
• Initiate market research studies and analyze their findings:
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends

Qualifications

• Bachelor's degree or equivalent experience
• 3 - 5 years' experience in marketing
• Ability to multi-task
• Strong verbal, written, and organizational skills