Marketing Officer Job at Garmprint Global Concepts Limited

Garmprint is a leading garment production company that specializes in textile finishing, printing, and branding services. We provide high-quality custom designs and branding solutions for various industries, including corporate clients, fashion brands, and businesses of all sizes. Our team is committed to providing exceptional service to our clients while maintaining a reputation for quality and excellence.

We are recruiting to fill the position below:

Job Position: Marketing Officer
Job Location: Apapa, Lagos
Employment Type: Full-time

Role Overview

• The ideal candidate must have experience in developing and executing marketing campaigns. The marketer should be equally proficient with day-to-day marketing activities and long-term strategizing; and strive under tight deadlines to meet the company's changing needs.

Responsibilities

• Sourcing for B2B and B2C customers
• Research market to identify opportunities
• Forecast Market trends
• Generate Innovative Idea to promote our product
• Set specific marketing goals
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.

Responsibilities

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Participate in events, document business processes, and provide sales support where required.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives

Requirements and Skills

• Bachelor’s Degree (or equivalent) in Marketing, Business, or related field.
• 2 - 4 years of work experience.
• Previous experience in Fashion, Printing and/or Branding Industry.
• Proficiency with online marketing and social media strategy.
• Powerful interpersonal skills.
• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Experience with the aptitude for documenting business procedures.
• Experience providing sales support to clients and customers.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.

Method of Application
Interested and qualified candidates should send their CV to: a.iowu@garmprint.com using the Job Position as the subject of the email.