Ongoing Recruitment at SIMS Nigeria Limited

SIMS Nigeria Limited specializes in the assembly, distribution and sales of consumer electronics from major brands such as - Samsung, Panasonic, Royal, Skyworth, Electrolux, Bosch, Philips and Powermatic.

Our business started out in 1987 and since then we have grown to be a market leader in the home appliances & consumer electronics market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones in major cities such as Lagos, Port-Harcourt, Abuja, Onitsha, Enugu, Uyo and Kano.

We are recruiting to fill the following positions below:

1.) Promoter Supervisor

Job Location: Lagos
Employment Type: Full-time
Reports To: Sales Operations Manager
Dotted Line: NSM Modern Trade & NSM Trade

Job Summary

• The Promoter Supervisor will be responsible for driving product visibility, brand awareness, and sales growth of consumer electronics in modern trade (supermarkets, hypermarkets, and retail chains) and general trade (distributors, independent retailers, and open markets) across Nigeria. 
• The role involves recruiting, training, and managing a team of in-store promoters to ensure strong product visibility, excellent customer engagement, and effective execution of trade marketing strategies.

Key Responsibilities
Promoter Management & Performance Supervision:

• Recruit, train, and manage a team of sales promoters and merchandisers across key retail and trade locations.
• Develop and implement sales pitch strategies for promoters to maximize product sales.
• Monitor and evaluate promoter performance through KPIs such as sales volume, foot traffic engagement, and conversion rates.
• Ensure promoters are properly trained on product features, sales techniques, and customer engagement strategies.

Market & Trade Channel Visibility:

• Oversee merchandising activities, product displays, and point-of-sale branding to ensure strong in-store visibility.
• Ensure brand compliance in modern trade outlets, including correct shelf positioning and planogram execution.
• Collaborate with marketing and sales teams to deploy and manage promotional campaigns, in-store activations, and product demonstrations.

Trade Marketing Execution:

• Plan and execute in-store promotions, activations, and roadshows to drive consumer engagement.
• Work closely with retailers and trade partners to negotiate prime positioning for promotional campaigns.
• Monitor and analyze the impact of promotional activities to optimize future campaigns.

Retail & Distributor Engagement:

• Build and maintain strong relationships with modern trade retailers, general trade distributors, and key accounts to enhance brand loyalty.
• Provide market intelligence reports on competitor activities, pricing trends, and customer feedback.
• Ensure sales promoters effectively communicate product benefits to customers, leading to increased sales and brand preference.

Inventory & Sales Operations Support:

• Ensure adequate stock availability in assigned retail locations to prevent stockouts.
• Work with sales and supply chain teams to track inventory movement and sales trends.
• Identify fast-moving and slow-moving products and provide recommendations to improve sales.

Qualifications & Experience

• Bachelor’s degree or HND in Marketing, Business Administration, Sales, or a related field.
• Minimum of 4–6 years of experience in sales promotion, trade marketing, or retail sales within the consumer electronics or FMCG industry.
• Previous experience in managing sales promoters, merchandisers, or field sales teams is required.
• Strong understanding of the Nigerian modern trade and general trade landscape.
• Experience in executing in-store activations, product demonstrations, and retail branding initiatives.

Required Skills
Sales & Promotional Expertise

• Ability to drive sales performance through effective promoter engagement and in-store execution.
• Proven experience in executing trade promotions, in-store activations, and product launch campaigns.
• Strong negotiation skills to secure brand positioning, in-store visibility, and promotional deals.

Leadership & Team Management:

• Ability to lead, coach, and motivate a team of sales promoters and merchandisers.
• Strong communication and interpersonal skills to engage with retailers, sales teams, and trade partners.
• Experience in setting KPIs, monitoring performance, and driving continuous improvement.

Trade Marketing & Market Intelligence:

• Strong understanding of trade marketing principles, customer engagement strategies, and in-store sales conversion techniques.
• Ability to analyze market trends, competitor activities, and consumer buying behavior.
• Proficiency in using Excel, CRM tools, and reporting software for sales tracking and performance analysis.

Problem-Solving & Adaptability:

• Ability to resolve issues related to low promoter performance, stock shortages, and retail space negotiations.
• Strong adaptability to market changes, competitor activities, and evolving consumer preferences.
• Excellent organizational and time management skills, with the ability to manage multiple store locations and teams efficiently.

KPIs & Performance Metrics:

• Sales Conversion Rate: Percentage of customers engaged by promoters who make a purchase.
• Product Visibility Score: Execution of planograms, branding materials, and display compliance in retail stores.
• Promoter Productivity: Sales performance per promoter, including customer engagement and upselling success.
• Retailer & Distributor Satisfaction: Positive feedback from trade partners and improved store-level support.
• Promotional Campaign Impact: Success of activations measured through sales uplift, customer participation, and brand recall.

Application Closing Date: 20th March, 2025.

Method of Application
Interested and qualified candidates should send their CV to: @simsng.com using the Job Position as the subject of the email.

2.) B2B Corporate Sales Executive

Job Location: Lagos
Employment Type: Full-time

Role Overview

• As a Corporate Sales Executive, you will be responsible for identifying new business opportunities, building strong relationships with key decision-makers, and closing deals that align with our company’s strategic objectives. 
• You’ll play a crucial role in expanding our client base and maximizing revenue. You’ll be responsible for identifying potential business opportunities, building long-term relationships with corporate clients, and tailoring our services to meet their needs.

Key Responsibilities

• Proactively identify and pursue new sales opportunities in corporate markets.
• Develop and maintain strong relationships with key clients and decision-makers.
• Present and demonstrate company products/services to potential clients.
• Collaborate with internal teams to ensure client satisfaction and deliver on sales goals.
• Conduct market research to stay updated on industry trends and competitor activity.
• Prepare and present sales reports, forecasts, and performance analysis to management.
• Negotiate and close high-value deals to meet or exceed sales targets.

Key Requirements

• Proven track record in corporate sales, business development, or B2B sales.
• Strong negotiation and presentation skills.
• Self-motivated with a results-driven mindset and a proactive approach to business.
• Ability to build and maintain relationships with senior executives.
• Excellent communication skills, both verbal and written.
• Bachelor's degree in Business, Marketing, or related field (preferred but not mandatory).
• Years of experience in a similar role.

What We Offer

• Competitive base salary with a lucrative commission structure.
• Opportunities for professional development and career growth.
• Collaborative and dynamic work environment.
• Comprehensive benefits package, including health and wellness programs.

Application Closing Date: 18th March, 2025.

Method of Application
Interested and qualified candidates should send their CV to: employment@simsng.com using the Job Position as the subject of the mail.

3.) Project Officer

Job Location: Lagos
Employment Type: Full-time

About the Role

• We are seeking a highly motivated and detail-oriented Project Officer to join our team. The successful candidate will play a key role in supporting the planning, execution, and monitoring of projects, ensuring that objectives are met within scope, time, and budget. This is an exciting opportunity for an experienced professional to contribute to meaningful projects and drive impactful results.

Key Responsibilities

• Assist in the development and implementation of project plans, timelines, and budgets.
• Coordinate with internal teams and external stakeholders to ensure smooth project execution.
• Monitor project progress, track deliverables, and report on key performance indicators.
• Identify and mitigate risks to keep projects on track.
• Support in the preparation of project documentation, reports, and presentations.
• Ensure compliance with company policies, regulations, and best practices.
• Contribute to continuous improvement initiatives and process enhancements.

Requirements

• Bachelor's degree in Civil Engineering, Construction Engineering, or a related field.
• 3-5 years of experience in project management or a related role.
• Strong organizational and time management skills.
• Excellent communication and stakeholder management abilities.
• Proficiency in project management tools (e.g., MS Project, Trello, Asana).
• Ability to work independently and collaboratively within a team.
• Problem-solving mindset with strong analytical skills.

Application Closing Date: 19th March, 2025.

Method of Application
Interested and qualified candidates should send their Resumes to: employment@simsng.com using the Job Position as the subject of the mail.