PPC Specialist

Konga.com is Nigeria's largest online marketplace. We launched in July 2012 and our mission is to become the engine of ecommerce and trade in Africa.

We serve an ever expanding customer base, offering products that span various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, Healthcare, Baby Products, personal care and much more.

We are recruiting to fill the position below:

Job Position: PPC Specialist
Job Location: Nigeria

Job Profile

• We are searching for a talented, smart, and experienced PPC Specialist to help develop, implement, track and optimize our digital marketing campaigns across all digital channels. S/he should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

• Analyzing trends and making data-driven decisions; Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Creating and planning a variety of PPC campaigns across a range of digital channels
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
• Analyze websites and document changes required for SEO
• Optimize landing pages for search engine quality score
• Client account management; Relationship building and business development
• Identify trends and insights, and optimize spend and performance based on the insights
• Making creative suggestions for advert templates
• Brainstorm new and creative growth strategies; Evaluate emerging technologies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners

Qualification/Essential Skills/Requirements

• HND/B.Sc in Marketing or a related field
• A minimum of 3 years’ experience in a similar position
• Web development experience will be an added advantage
• Proven working experience in digital marketing
• Demonstrable experience leading and managing, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.