Professional Marketer at Borderless Technologies

Borderless Technologies Limited (B-Tech) is a company headquartered in Lagos, Nigeria. With competences in providing tailor-made, industry targeted solutions with a focus on the African market. B-Tech also operates the Travoola brand, among other services, which allows consumers use their smartphones to request a trip.

Borderless Technologies Limited (B-Tech) is recruiting to fill the position below:


Job Title: Professional Marketer
Location: Lagos
Job Description

• We are an IT company in search of an experienced Marketing Officer for a solution that services the transporting industry.
• He/she is to plan and execute marketing activities and campaigns; from brand awareness to product promotion and sales.
• The goal is to reach out to the market and cultivate the customer's interest in our products and services; then translate this to observable growth in sales ensuring that the marketing efforts of the company add the highest value to its business.

Responsibilities

• Identifying and accessing potential customers.
• Brainstorming and developing ideas for creative advertising and marketing campaigns for products or services on a variety of media (social, print etc.)
• Provide market feedback and monitoring market trends to ensure consistency in customer satisfaction
• Collaborate with Business Development in preparing budgets and monitoring expenses
• Organizing and attending marketing activities or events to raise brand awareness
• Engage in sales related and marketing administrative projects that include running marketing and sales reports, conducting marketing research and other related assignments
• Collaborate with Business Development and other professionals to execute plans on brand awareness and marketing
• Liaise with stakeholders and vendors to promote success of activities and enhance the company's presence
• See all ventures through to completion and evaluate their success using various metrics
• Prepare content for the publication of marketing material and oversee distribution
• Conduct market research to identify opportunities for promotion and growth

Requirements

• Proven experience as marketing officer or similar role with 3-5 years marketing experience
• Solid knowledge of marketing techniques and principles
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities
• Creativity and commercial awareness
• A team player with a customer-oriented approach
• B.Sc/BA in Marketing, Business administration or relevant field will be an advantage.
• Good understanding of market research techniques, statistical and data analysis methods
• He or she must have great enthusiasm for all things marketing and great knowledge of relevant techniques and principles.
• Excellent knowledge of marketing software (e.g. CRM) is an added advantage
• Thorough understanding of social media and web analytics