Sales & Marketing Analyst

Insidify (SeamlessHR) is a fast-growing HR Technology software company providing solutions in Recruitment Management, Learning Management and HRIS/HRMS- as single solutions or a suite of solutions named SeamlessHR, where a unified workforce application encompassing Applicant Tracking System, Online Testing, Online Learning, HRIS, Employee Self Service, New Hire Onboarding, Payroll, Time and Attendance, Talent Management, Performance Appraisals, and more are all in one system. We currently serve over several clients in Nigeria and other African countries. 

We are recruiting to fill the position below:
 
Job Position: Sales & Marketing Analyst
Job Location: Lagos
Department: Sales and Marketing
Specialization: Sales/Retail/Marketing
Reporting Structure: In this position, you’ll report to the Marketing and Sales Lead
 
Job Summary

• As the Sales & Marketing Analyst, you work to with and report directly to the Sales & Marketing lead. You take charge of the operations of the team in his/her absence and you have responsibility for assisting with the many facets of the sales and marketing effort including proposal preparation, developing sales pitches and product demonstration and various marketing programs, You will also assist in the development of sales strategy, plan and forecasts for the sales team. You are capable of presenting your ideas  and making suggestions on changes to current sales techniques, procedures or promotional efforts based on market research and new trends.
• As our ideal candidate, you should be upbeat and vibrant in language, tone and behavior. You will conduct research on potential clients. Use company approved/ recommended practices to span wide range of prospective clients and to target well aligned clients. In the absence of the Sales and Marketing lead, You might be required to attend to sales calls and product demonstration in a zealous and passionate way, so much so that the audience is influenced positively by their approach.
• You should also have a good knowledge of the industry, In depth knowledge of SeamlessHR product suite, be detail-oriented, familiar with the start-up ecosystem, driven, articulate, and enjoy working with others in a fun and fast-paced environment. We are looking for a critical thinker, a creative problem solvers with a passion for innovation to join our team.

Essential Functions and Responsibilities

• Creating and developing new innovative ways to communicate the company message to their existing customers
• Following up with past customers and cross selling products
• Researching the target market and identifying potential target clients
• Building a sales pipeline to ensure a constant stream of sales
• Assisting with writing of proposals
• Arranging meetings with clients and carrying out product demonstrations to sell SeamlessHR products and services
• Contributing to the annual sales and marketing quotas, project expected sales volume and profit for existing and new products
• Attending meetings with potential clients and closing sales
• Following up swiftly on sales enquiries and sending out information
• Developing new sales leads, following up on leads generated until lead are converted and sales are closed
• Communicating with and qualifying sales prospects
• Creating invoices and sending out to clients following a sale
• Progressing towards activity targets and KPI’s set by the marketing and sales lead
• Updating the CRM and inputting information on customers
• Planning and project managing marketing events and evaluating their success
• Supporting the marketing and sales lead on day to day marketing and sales activities
• Reporting weekly and monthly sales report to the Marketing and sales lead
• Analyzing workflows and makes recommendations for streamlining or improving the process
• Negotiating sales contracts with clients and ensuring their profitability
• Ensure SeamlessHR website is Search Engine Optimised to maximise inbound sales opportunities and managing the company’s social media accounts
• Suggesting and implementing development, productivity, quality, and customer-service standards
• Recommending sales and marketing strategies for the purpose of enhancing company sales
• Conducting market research into emerging trends in the industry
• Develops and implements targeted surveys for the purpose of gathering market information
• Identifying trends, determine system improvements and implementing change
• Updating job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations

Qualifications and Person Specification

• Bachelor's Degree in Marketing, Business Administration, or related field
• Experience in sales, marketing, and/or business development
• All round sales and marketing experience gained from a similar sized organisation
• In depth understanding of a relevant marketplace
• Professional sales training would be a strong advantage
• Proven track record of achieving targets and driving sales growth in a business
• Attending industry events and conferences to generate new business leads
• Well organised with previous experience using CRM systems
• Outgoing with an ability to build rapport with people of all backgrounds
• Confident in a selling environment that entails software products & services
• Highly motivated with a genuine drive to succeed
• Must be organized, detail-oriented and can work in a fast-paced environment
• Knowledge of  SeamlessHR diverse business functions and principles (e.g. Implementation, Aftersale services, finance, etc.)
• Ability to understand user needs, the consumer experience, marketing strategy and operational capabilities

Required Competencies
All core competencies plus:

• Above average knowledge and applications of strategy development
• Above average knowledge and applications of strategy execution
• Advanced knowledge of all of SeamlessHR's product suite
• Demonstrate expertise in verbal communication
• Demonstrate expertise written communication especially in business writing
• Advanced knowledge of statistics and analysis
• Process Management skills
• Be an expert in championing the customer
• Good industry knowledge and engagement
• Expert ability to negotiate and reach win-win situations
• Advanced knowledge and use of digital marketing strategies and tools
• Expert knowledge of the sales management
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