SEO & SEM Engineer

Midas Project

Creating a sustainable future in the educational and social enterprise sector entails meeting up with the challenges of a fast-changing and unpredictable globalized world through innovations. Midas Project is a next-generation technology development startup that focuses on driving innovation in education sector and helping to create, nurture and develop social enterprises.

It allows for sharing of African stories and a social support system, via its hub initiative. We are a community of social innovators leveraging technology to proffer solutions to societal problems.

Job Description:

As a SEO & SEM Engineer, you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success. 

Duties & Responsibilities:

- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SO KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly 
- Devising strategies to drive online traffic to the company website
- Tracking conversion rates and making improvements to the website
- Developing and managing digital marketing campaigns
- Utilising a range of techniques including paid search, SEO and PPC
- Overseeing the social media strategy for the company
- Managing online brand and product campaigns to raise brand awareness
- Managing the redesign of the company website
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data
- Review new technologies and keep the company at the forefront of developments in digital marketing

Qualifications & Requirements

- A first degree with second class upper and above in a discipline relevant to the position

- Post-graduate certification will be a plus

- 3 years of experience as Search Engine Marketing Specialist or similar role
- 2 years of experience with planning and implementing a successful SEO strategy
- 2 years of experience web analytics, marketing, and business development
- Experience with A/B testing and other testing metrics
- Knowledge of HTML, CSS, JavaScript
- Ability to analyze data and provide evidence-based recommendations
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills and team player

Added Advantage: 

- Young candidate with good research skill encouraged

- Good writing skills, communication and proficient with numbers

- Multi-country education or work experience with diversity in function

- Good communication and looks

- A Nigeria lover or neutral