Social Media Lead Job at LemFi (YC S21)

LemFi (YC S21) is building the neobank for the African diaspora in North America & Europe. We provide our users with a multi-currency account that allows them to hold, send, and receive money from Africa in any currency for their business and personal banking needs.

We are recruiting to fill the position below:

Job Position: Social Media Lead

Job Location: Lagos
Job type: Full-time

Job Summary

• The role of the Social Media Manager is a remote position within LemFi’s Marketing team.
• In this role, you should have demonstrated knowledge and experience in creating Social Media content in a marketing or similar position.
• As LemFi’s Social Media Lead, you will be leading the Global Content Team, Country Manager and other team members to deliver and improve our brand awareness and social media.
• The ideal candidate will have a passion for social media and a proven track record of creating and executing successful campaigns.

Responsibilities

• Develop, implement and manage our social media strategy.
• Define most important social media KPIs.
• Use social media marketing tools such as Buffer.
• Collaborate with Marketing, Sales, and Product Development teams.
• Manage and oversee social media content.
• Measure the success of every social media campaign.
• Stay up-to-date with latest social media best practices and technologies.
• Monitor SEO and user engagement and suggest content optimization.
• Provide constructive feedback to the team.

You will:

• Create original content and revise existing material to ensure accuracy, relevancy, and alignment with our standards.
• Research industry-related topics and trends to develop ideas for content
• Develop content strategies and execute them
• Collaborate with design, marketing, and other teams on content creation
• Interact with stakeholders to understand their needs and ensure content meets their expectations
• Proofread and edit content prepared by other team members
• Stay up-to-date with industry developments, popular trends, and best practices in content creation
• Ensure content is accurate and appropriate for the intended audience and platform

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field
• 3 years of experience in social media management, with a strong understanding of social media platforms and technologies
• Excellent writing and communication skills, with the ability to write in a conversational and engaging tone.
• Strong analytical skills, with the ability to interpret data and insights to drive decision-making.
• Experience creating and executing successful social media campaigns for Startups, with a proven track record of increasing engagement and growing a brand's online presence
• Proficiency with social media management tools such as Hootsuite, Sprout Social, or Buffer.