Social Media Manager Job at Primera Africa Group

Primera Africa Group is aleading pan-African conglomerate with a diversified group of businesses across consumer/small business finance, non-alcoholic beverages, and formal retail businesses.

We are recruiting to fill the position below:

Job Position: Social Media Manager

Job Location: Ikeja, Lagos
Employment Type: Full-time (hybrid)

Responsibilities


  • Develop and implement social media strategies to enhance brand awareness, engagement, and customer acquisition.
  • Create and curate compelling content for various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
  • Manage and monitor social media accounts, including scheduling and publishing posts, responding to comments and messages, and engaging with the audience.
  • Utilize social media advertising platforms, such as Facebook Ads Manager, to create and manage paid social media campaigns.
  • Develop and maintain relationships with influencers and brand advocates to leverage their reach and enhance brand visibility.
  • Analyze social media metrics and generate reports to measure the effectiveness of campaigns and make data-driven decisions for improvement.
  • Stay updated with the latest trends, best practices, and emerging platforms in social media marketing to ensure the company’s social media presence remains innovative and relevant.
  • Collaborate with cross-functional teams, such as marketing, communications, and design, to align social media efforts with overall brand strategy.
  • Monitor industry conversations, competitor activities, and customer feedback to identify opportunities and mitigate potential risks.
  • Stay informed about legal and ethical guidelines for social media marketing to ensure compliance.

Requirements

  • B.Sc. / HND and M.Sc.from a recognized university in Marketing, Communications, Public Relations, or a related field.
  • 5 - 7 years of work experience.
  • Demonstrated experience in managing social media platforms for businesses, preferably in the FMCG, Retail and FINTECH industries and on similar role.
  • Relevant certifications in social media marketing, digital marketing, or social media management.
  • Strong portfolio showcasing successful social media campaigns, content creation, and community management.

Competencies:

  • Strong written and verbal communication skills to create compelling content, engage with the audience, and collaborate effectively with internal teams.
  • In-depth knowledge of various social media platforms, their functionalities, and best practices for content creation, posting, and engagement.
  • Graphic design and UI/UX skills is an added advantage
  • Knowledge of SEO principles and how they apply to social media content and strategies.
  • Customer service orientation to respond to comments, messages, and inquiries promptly and professionally.
  • Crisis management skills to handle negative feedback, manage online reputation, and address customer concerns effectively.
  • Analytical mindset to interpret social media metrics, generate reports, and make data-driven decisions to optimize campaigns.
  • Creativity and ability to think outside the box to develop innovative and engaging social media campaigns.
  • Strong organizational and time management skills to handle multiple social media platforms, schedules, and campaigns simultaneously.
  • Familiarity with social media management tools, analytics platforms, and advertising platforms.
  • Attention to detail and ability to maintain brand consistency across all social media channels.

Method of Application
Interested and qualified candidates should send their CV to: recruitment@primera-africa.com using the Job Position as the subject of the mail.