Social Media Metric Analyst Job at Baobab Microfinance Bank

Baobab Microfinance Bank is the leading digital financial inclusion group focusing on serving individuals, micro and small businesses in Africa and China. Our mission is to unleash the potential of our clients offering them simple and easy to use financial services. Founded in 2005 as Microcred, today Baobab has over a million customers and 3,800 employees operating in Burkina Faso, China, Democratic Republic of Congo, Ivory Coast, Madagascar, Mali, Nigeria, Senegal, Tunisia and Zimbabwe.

We are recruiting to fill the position below:

Job Position: Social Media Metric Analyst

Job Location: Yaba, Lagos
Employment Type: Full-time

Job Overview

• We are seeking a highly skilled and experienced Social Media Metric Analyst to join our dynamic team.
• The ideal candidate will be passionate about social media trends, possess a deep understanding of various social media platforms, and have a proven track record of analyzing and interpreting social media metrics.
• As a key member of our marketing team, you will play a crucial role in optimizing our social media strategies and campaigns to drive engagement, growth, and overall brand success.

Responsibilities
Social Media Monitoring and Reporting:

• Monitor and analyze key performance indicators (KPIs) across various social media platforms.
• Generate regular and ad-hoc reports to track the performance of social media campaigns and initiatives.
• Provide actionable insights and recommendations based on data analysis.

Performance Analysis:

• Evaluate the effectiveness of social media strategies and campaigns in meeting predefined goals and objectives.
• Identify trends and patterns in social media data to enhance decision-making processes.
• Collaborate with cross-functional teams to optimize content and campaigns based on performance metrics.

Competitor Analysis:

• Conduct thorough competitive analysis to benchmark our social media performance against industry standards.
• Identify opportunities and areas for improvement by studying competitor strategies and outcomes.

Data Visualization:

• Create visually appealing and easy-to-understand dashboards to communicate social media metrics to various stakeholders.
• Utilize data visualization tools to present insights in a compelling manner.

Strategy Development:

• Work closely with the marketing team to develop data-driven social media strategies.
• Provide input on audience targeting, content optimization, and other strategic elements based on metric analysis.

Adaptability and Learning:

• Stay abreast of industry trends, algorithm changes, and emerging technologies in social media.
• Continuously upgrade skills and knowledge to ensure the application of the latest tools and methodologies.

Qualifications

• Bachelor's Degree in Marketing, Business, Data Science, or a related field.
• 1 - 3 years of relevant work experience.
• Proven experience as a Social Media Metric Analyst or similar role.
• Excellent communication and presentation abilities.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Proficiency in social media analytics tools and platforms.
• Strong analytical and problem-solving skills.
• Certifications in social media analytics or data analysis are a plus.

Method of Application
Interested and qualified candidates should send their Resume to: ng.recruitment@baobab.com using the Job Position as the subject of the mail.