Social Media Specialist

234 Naija is currently recruiting suitably qualified candidates to fill the position below:

Job Position: Social Media Specialist
Job Location: Lagos

Job Description

• We are seeking a creative, forward-thinking and organized social media specialist to join our growing team.
• Our ideal candidate should have a solid understanding of how each social media channel works and how to optimize content.
• He/she must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.

Responsibilities

• Build and execute social media strategy through research, benchmarking, messaging and audience identification
• Define most important social media KPIs
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Monitor SEO and user engagement and suggest content optimization
• Assist with crisis management, bad reviews, and negative news communications
• Generate, edit, publish, and share content daily (original text, images, video, and HTML)
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes

Requirements

• Degree in Marketing or relevant field
• Strong written and verbal communication skills
• Excellent knowledge of Facebook, Twitter, Instagram and other social media best practices
• Understand social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
• Good understanding of social media KPIs
• Photosop and other visual software platforms.