Digital Marketing Specialist Job at HMD Africa

HMD Africa is the leading heavy machinery solutions provider in Nigeria, Ghana and Guinea and serves the industries of mining, construction, roadwork, earthmoving, asphalt, concrete, recycling, warehousing and agriculture.

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist

Job Location: Lagos

Main Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create adapted sales offerings
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points of our Customer Journey
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Design and implement the company's digital roadmap.
• Create the bridge between data and the business operations to gather customer insight from the data
• Maintaining a balance between business and technology.
• Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation.

Requirement

• Problem solving: Ability to generate creative solutions to deal with operational problems remotely