DIGITAL SALES SPECIALIST (IKEJA, LAGOS)
Description
Our client is one of the business consulting firm Ikeja in Lagos and they are currently seeking to hire a Digital Marketing Manager. Such candidate would be responsible for developing, implementing and managing marketing campaigns that will promote our client's products and services.
Responsibilities
- Build, plan and implement the overall digital marketing strategy and manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage and oversee various digital marketing channels
- Measure ROI and KPIs
- Prepare and manage the digital marketing budget
- Oversee all the company's social media accounts
- Suggest activities for improving the quality of online content
- Track and measure SEO and Google Analytics metrics and provide reports
- Build an inbound marketing plan
- Oversee management of all digital channels (including updates, design, and user experience
- Research and forecast future sales and performance trends
- Lead, supervise and motivate members of the digital marketing team
- Research competitors and provide suggestions for improvement
- Keep abreast with industry and market trends and best practices
Competency/Skill/Requirements
- Bachelor’s degree in marketing, communication, or related field
- 5-7 years experience in marketing; at least 3 years of digital marketing experience
- Solid understanding of ecommerce
- Knowledge of media editing software
- Working knowledge of web design principles, best practices, and content management platforms
- Demonstrated ability to development and execute sales and marketing strategies
- Excellent written and verbal communication skills
- Familiarity with analytical tools such as Google Analytics and Webmaster Tools
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