Marketing Lead Job at Branch International

Branch delivers world-class financial services to the mobile generation. With offices in the United States, Nigeria, Kenya, and India, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world’s emerging middle class to access banking options and achieve financial flexibility.

We are recruiting to fill the position below:

Job Position: Marketing Lead

Job Location: Nigeria
Job Type: 6 Months contract

Job Overview

• The Marketing Lead at Branch is a strategic and hands-on leader responsible for developing and executing the company's overall marketing strategy.
• The individual in this role will lead the marketing team and work closely with other departments to achieve business goals and drive growth.
• They will be a P&L responsibility holder.  

Responsibilities
Here are some things you’ll do

• Develop and implement a comprehensive marketing plan that aligns with the company's overall strategy including forecasting, budgeting, planning, and execution.
• Work with external and internal teams to achieve our top-line objectives of revenue and monthly active users by product.
• Actively look for opportunities to grow the business organically through Search Engine Optimization, App Store Optimisation, Social Media, and more.  
• Be responsible for the Performance Marketing and expansion of ad networks to partner with.
• Manage the marketing budget and measure the ROI of marketing campaigns
• Work with the product team and customer lifecycle marketing team to improve cross-product adoption and retention.
• Collaborate with cross-functional teams to create and execute campaigns, promotions, landing pages, and other promotional/marketing initiatives
• Develop and maintain public relations with key stakeholders, including media and partners
• Create and manage a content marketing strategy to increase brand awareness and drive lead generation on the company website and social media.
• Monitor and analyze market trends and adjust marketing strategy as needed
• Provide leadership and direction to the marketing team, including mentoring and coaching.

About You

• Bachelor's Degree in Marketing or a related field
• 5+ years of experience in a marketing leadership role
• Proven track record of developing and executing successful marketing strategies
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Experience with market research and data analysis
• Knowledge of marketing automation tools and technologies
• Strong project management skills
• Strong understanding of digital marketing, including App campaigns, PPC, and social media marketing
• Strong understanding of brand development and management
• The Marketing Lead will be a key member of the management team and will play a critical role in the company's growth and success. This role requires a strategic thinker.

Benefits of Joining

• Mission-driven, fast-paced and entrepreneurial environment
• Competitive salary
• A collaborative and flat company culture
• Fully-paid medical coverage
• Generous vacation policy
• Flexible working hours
• Weekly team meals and social events (virtual for now!).