Recent Job Opening at Paga Limited

Paga is a licensed financial services company and a leading payments company in Nigeria with a massive transformative purpose - to make it simple for one billion people to access and use money. It was founded on the simple belief that the ubiquity of mobile phones can be leveraged in building an ecosystem that enables people to digitally send and receive money and creating simple financial access for everyone.

We are recruiting to fill the position below:

Job Position: Digital Marketing Associate
Job Location: Yaba, Lagos
Job Type: Full Time
Sector: Consumer Finance
Grade Level: Grade 7, Associate 1
Report to: GM, Brand Strategy & Marketing

About The Role

• We are in search of a strategic, creative and result driven digital marketer. As a Digital Marketing Associate at Paga, you will be charged with the responsibility of growing the company’s consumer base through digital marketing.  The work you do will solve a clearly scoped problem-space with defined KPIs and you will continuously seek improvements in performance and quality.
• You will be responsible for developing growth centered strategies, covering our B2B and B2C product and service offerings. You will also be charged with managing digital campaigns from start to finish; budgeting, media buying, vendor management, reporting, and collaborating with the Product Management team to execute on performance driven campaigns. You will also regularly align with internal stakeholders such as central design teams, growth, commercial, and legal to mention a few.
• Our ideal candidate is someone with substantial working experience in app marketing, data analysis, performance marketing, SEO, data analytics, media buying, email marketing, campaign management, content marketing and social media marketing.

Primary Responsibilities

• Grow Paga’s customer base, particularly through robust app marketing.
• Improve customer activity and retention through strategic and data driven digital campaigns.
• Analyse digital/consumer data to draw key recommendations around product optimization (USSD, web and app).
• Collaborate with the product team to execute on performance driven campaigns.
• Prepare accurate and insightful reports on all digital campaigns.
• Set up A/B testing with reporting and optimize performance based on findings.
• Run and monitor marketing initiatives such as email campaigns, newsletters and paid media.
• Lead our content marketing effort and ensure content aligns with current company priorities with quarterly content updates.
• Own email nurture programs, including strategy, content, and execution.
• Contact and partner with relevant 3rd party ad suppliers to boost digital campaigns.
• Drive traffic to Paga’s website and optimize for lead generation and conversions.
• Create and manage social media marketing strategies while improving the brand’s social presence.
• Develop and implement SEO and PPC strategies.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Monitor performance metrics to ensure KPIs are met.
• Manage creative agency to develop assets required for digital marketing.
• Identify audience segments and work with consumer marketing lead to segment and aid in CRM record updates.
• Work with Head of Marketing to coordinate on tracking, reporting and analysis.
• Work with brand & central teams to update and create best-in-class templates.

Key Competencies

• Passionate about your job and enjoy a fast-paced working environment.
• Ability to work in a team and highly dependable in delivering according to set tasks. Ability to embrace the varied nature of the job.
• Flexible and take personal ownership of hands-on delivery.
• Excellent interpersonal skills along with the resilience and ability to collaborate with or lead cross-functional teams.
• Proactive by nature and ability to come up with new thinking that adds value and innovation to the work we do.
• Ability to enjoy a high pace, quickly adapt to change and prioritize work effectively according to goals.
• Strong desire to go above and beyond to produce the best work results possible! At Paga we embrace ownership and results-oriented execution.
• A strong focus to the metrics in measuring and demonstrating success.
• Excellent communication skills – verbal, non-verbal and written. Bright, quick thinking and self-confident.
• Ability to actively listen and give clear constructive feedback.
• Demonstrated ability to multi-task and manage competing priorities.
• Ability to take ownership; self-driven, hardworking and gets actively involved.
• A detail-oriented planner and experienced in project management.
• Ability to consume and analyse market and consumer insights, in order to utilize them for commercial advantage.
• A proven problem analyst and problem-solver with critical thinking skills, good judgement and decision-making ability.
• A decisive and data-driven digital marketing enthusiast.
• Strong attention to details.

Knowledge And Skill Requirements

• Bachelor’s degree with a minimum of 2:1 in relevant field, digital certifications will be an advantage.
• A minimum of 5 years’ experience in a digital marketing or product/growth marketing.
• Excellent written and oral communication skills.
• Must be able to work in a high-velocity, high performance environment.
• A rudimentary understanding of Financial services, particularly Money Transfer and Mobile commerce.
• Creative thinking and innovative approach to solving challenges.
• Knowledgeable/comfortable with technology.
• Experience in working with ads (Google Ads, Facebook, LinkedIn)
• Experience in building or leading an integrated digital marketing team.
• Knowledge of e-commerce, retail, payments, banking and/or fintech consumer markets.
• Must have completed the mandatory NYSC.

Interested and qualified candidates should:
Click here to apply online

Job Position: Digital Designer

Job Location: Yaba, Lagos
Job Type: Full Time
Sector: Consumer Finance
Career Level: Grade 4, Analyst
Reports To: Creative Team Lead

About The Role

• This is a role for a creative data-driven individual with excellent aesthetic judgment and willingness to collaborate within a team environment. You will be an integral part of every stage in the creative process, from conceptualization to execution.
• As a Digital Designer at Paga, your responsibilities will include designing digital graphic assets, bringing them to life and delivering high quality and innovative motion graphic content that seamlessly integrates with multi-channel marketing, including social media advertising, email marketing, mobile in-app banners, and web banners. Responsibilities also include staying up to date on social and digital content trends and the latest digital design software.
• You will be a designer passionate about continuously iterating and improving on the effectiveness and efficiency of your output based on data and feedback.

Primary Responsibilities

• Work from brief to optimise and adapt campaign material and asset production for multi-channel marketing, including social advertising, email, editorial articles, mobile app placements, and display banners.
• Create highly engaging data-driven animation, interactive online content for social media, email marketing, mobile in-app banners, and web banners.
• Work closely with designers, copywriters, content creators, and teams to understand the project scope, objectives and be a stakeholder for performance in overall campaign development.
• Create and execute concepts for digital advertising.
• Assist in the creation of animation storyboards.
• Prepare conceptual layouts for the motion graphic project.
• Participate in brainstorming sessions to share new design perspectives and ideas.
• Ability to manage defined and agreed timelines to ensure complete project planning and execution tasks on time.
• Assist in selecting appropriate audio, graphic and animation styles for the project.
• Encode, convert, edit videos, and add effects/elements to enhance motion graphics.
• Support the design team with photo editing, bespoke illustration, and icon design.
• Train and develop others in the use of animation software.
• Keep abreast of advancements in animation as well as new technologies and techniques, contemporary trends in production design and popular music to deliver cutting edge work.
• Track and report conversion rate optimisation on every digital campaign.

Knowledge And Skill Requirements

• Bachelor’s degree in Mass Communication / Journalism / English or related field
• At least 3 years’ experience digital/motion design experience including digital campaigns, video production, design and animation or related field.
• Excellent use of tools - Adobe After Effects, Illustrator, Photoshop, Sketch, Cinema 4D, Premiere and Final Cut Pro.
• Ability to work well in a team environment and independently when necessary.
• Strong portfolio showcasing high-end digital design skills.
• Must have completed the mandatory NYSC.

Key Competencies:

• Strong interpersonal and communication skills
• Ability to comprehend and uphold brand style guidelines, producing work of a suitable style.
• Ability to solve an array of challenges through visual design.
• Must be able to mediate creative problems to arrive at the best solution.
• Manage time effectively, ability to multi-task, manage competing priorities and meet deadlines!
• Detail-oriented individual who reviews his/her work carefully - quality control is key.
• A self-starter with the ability to work independently and collaborate with teams.
• A strong interest in how design affects user experience.
• A can-do attitude. Self-motivated problem solver, detail-oriented, dedication, positive attitude, and flexibility - You get things done.
• Exceptional English skills in written and oral communication.
• Ability to work quickly without compromising quality or organisation.
• Familiar with Sketch & The Adobe Creative Suite to build out creative assets.
• Strong knowledge of current digital design best practices and techniques.

Interested and qualified candidates should:
Click here to apply online

Job Position: Senior Communication Manager

Job Location: Yaba, Lagos
Job Type: Full Time
Sector: Financial Services
Career Level: Grade 9
Reports To: Head of Brand Strategy & Marketing

About The Role

• We are looking for a passionate story-teller to help tell our stories to all stakeholders (team, customers, industry partners and international observers); stories that will help them understand the impact and buy into the vision by signing up, joining us and partnering with us. Do you love telling stories, writing and interacting with people? Then join our team as a Senior Communications Manager!
• As part of the Marketing team, the Senior Communications Manager will be responsible for developing and executing an end-to-end internal and external communications plans for the Paga brand, business units and products/services.
•  You will have responsibility for the overall communications strategy, counsel and deliverables related to executive visibility through speaker engagements, team member communications, sales communications and external messaging and platforms, including social media. Communication vehicles and platforms will include keynotes, blogs, videos, media opportunities, internal channels and social/digital platforms. The executive internal communications plan will focus on maintaining team members and key external stakeholders engaged and informed of Paga’s priorities, achievements, business strategy (where not sensitive), recent product launches and other relevant topics.
•  You will play an essential role in marketing, communications and digital projects. You will be responsible for content creation and management across all creative work, including print collateral, websites, email campaigns, television and radio advertising, and many related tasks.
• Equal parts strategy and execution excellence, this role calls for someone who can manage team/s and multiple projects simultaneously while also ensuring that every single element ladders up to larger corporate narrative and objectives. We need a storyteller willing to grow strong financial and data literacy. We need someone who can turn a number into a narrative, and someone who can thread small data points into a broad story. We need a creative thinker, strong writer, experienced collaborator and flawless executor who will bring their capabilities and energy to our growing team.

Primary Responsibilities

• Develop and execute internal and external communications plan aligned to strategy and objectives
• Develop executive speaking platforms including speech writing, presentation development and some event management (all hands meetings)
• Ensure communications plan and timeline are integrated with other company, business strategy and business unit initiatives
• Identifies opportunities to innovate through the use of new platforms or technologies to support the communications plan
• Provide communications support for the Business Unit Heads, particularly the Office of the CEO in Press, company and industry events
• Proactively investigate compelling story ideas across the business
• Oversee the development of communication strategies and packaging of brand campaigns across branded content, sponsorship, ad products, social media, events, and experiential
• Help define the editorial and branded vision for initiatives, focused on elevating the content and distribution potential
• Build and execute engaging and customer content plans and marketing strategy through competitive research, platform determination, benchmarking, messaging and audience identification which drive customer action
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Build awareness for Paga through story-telling and creative PR programs for different customer segments.
• Write and edit press releases, award nominations, media pitches and other related communication materials
• Write dynamic copy for multiple formats of tone and voice, e.g. conversational, instructional, informative, analytical, etc. and crafting copy for a wide variety of marketing programs and deliverables, to include collateral, digital, promotions and brand marketing initiatives
• Helping to build effective strategies that translate consumer insights into meaningful, on-brand creative content solutions
• Ensuring the Paga brand voice is represented consistently across all projects, channels and platforms
• Continually evolving Paga’s overall best practices and writing processes to achieve a high level of efficiency and proficiency

Knowledge And Skill Requirements

•  Bachelor's degree in Marketing, English, Journalism, Communications, Creative Writing or Advertising
•  6+ years of experience with copy-writing and content creation in advertising, digital marketing, journalism or publishing
• A keen understanding of the local media landscape and social media, and an innovator in PR programs and campaigns
• Must be a team player and able to work collaboratively with and through others.
• An interest in technology a must.
• Excellent digital, social, and integrated marketing experience
• A knack for presenting compellingly, confidently, and convincingly
• Desire to work well with multidisciplinary teams
• Real passion for innovation and driven to win!
• Must have completed the mandatory NYSC

Key Competencies:

• Excellent short-form and long-form writing skills in a variety of voices and tones
• Solid grammar, editing and proof-reading capabilities
• Developing presentation and verbal communication skills
• Proficiency in E-mail marketing (preferably MailChimp)
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Proficient in Word, with a working knowledge of PowerPoint and Excel.
• A proactive and detail-oriented client service mentality
• Comfort with brand, media, and performance analytics
• Ability to be a visual storyteller; build decks that flow and tell a clear concise story, and look beautiful
• Strong strategic writing skills – you can distill complexities to any audience

Interested and qualified candidates should:
Click here to apply online