Sales and Marketing Manager Job at Fadac Resources and Services

Fadac Resources and Services Limited - Our Client is an international, fast-growing Fintech company across Africa and Europe with the vision of making mobile health insurance accessible to everyone, leveraging the mobile technology revolution to transform the health insurance sector.

They are recruiting to fill the position below:

Job Position: Sales and Marketing Manager
Job Location: Lagos
Employment Type: Full-time

Job Responsibilities

• Co-drafting, coordinating, and executing the company’s Nigeria marketing and brand management strategy.
• Build an offline sales team - Provide team leadership to the sales team by recruiting, training, and mentoring sales executives.
• Go where prospects are located to engage and canvas for sales: Actively and autonomously generate, develop, nurture and convert a large pipeline of leads with individuals for healthcare financing products their families: Actively and autonomously generate, develop, nurture and convert a large pipeline of leads with organizations and groups looking for healthcare financing products their staff/members
• Work, collaborate and manage offline sales team to prospect, negotiate and close sales of the B2C products (e.g. healthcare discount cards) and B2SME products (HMO plans)
• Collect and manage feedback from prospects and customers to improve product design and go-to-market strategy/initiatives
• Responsible for information management throughout the company, by managing, updating, and growing our internal knowledge base.
• Execute ongoing experimentation of messaging and creativity, and use performance data and experiential knowledge to draft new experiments aimed at result improvements
• Develop a go-to-market strategy for different products and oversee the implementation of the strategy.
• Responsible for the company's Nigeria sales targets and for developing a strategy to achieve these targets for the year.
• Aggregate feedback and disseminate same internally for product and go-to-market improvement
• Actively participating in Scrum meetings and daily stand-ups of relevant squads and supporting the company's Nigeria management team in various activities.
• Working with external service providers, overseeing the development of a social media plan, and the management of social media channels and the company's website while constantly aligning with the company's local teams and external communications agency.

Job Requirements

• A relevant Degree in e.g., Marketing, Business Administration, Communications or other fields
• At least 5 years of sales and marketing management experience for a fintech or insurtech.
• Demonstrated experience in developing a sales and marketing strategy, and managing sales and marketing teams.
• A hands-on mentality and willingness to work on various projects.
• Excellent communication skills, both verbally and in writing.
• Proficiency in English is a must (both verbal and written)
• Experience working with digital products and platforms as well as marketing channels such as mobile (SMS) advertising, email advertising platforms, and Ads Managers: Facebook, Google, Microsoft, LinkedIn, Pinterest, Snapchat, TikTok, Taboola, and Outbrain.

Bonus points if you have:

• Experience in sales and marketing of digital products and platforms
• Demonstrable accomplishments in a similar role
• You are passionate about global health and tech
• Previous experience in the healthcare or health insurance industry
• Experience with Webflow and/or CMS systems
• Experience with Google Analytics and social media analytics.

The Offer

• Competitive salary and flexible hours
• The opportunity to work on projects with high social impact with a fun and motivated team
• To be part of a fast-growing scale-up with plenty of growth opportunities
• Based in Lagos with travel local and international opportunities.

Method of Application
Interested and qualified candidates should send their CV to: mary.a@fadacresources.com using the Job position as the subject of the email.