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PWC Past Questions And Answers


Study the chart and answer the questions below it.


206)

If eMarketing generated 100,000 leads in 2004 (an increase of 25% from 2003), how many leads were generated by Newspaper Advertising in 2003?

Correct answer: B 

Explanation
Leads generated by e-marketing in 2003 = (100% - 25%) x 100,000
= 75,000
Therefore leads generated by newspaper advertising in 2003
= (17.5%/25%) x 75,000 = 52,500
Alternatively
25% of x = 75,000
X = (75,000 x 100)/25
= 300,000
Since newspaper advertising for 2013 = 17.5%
=> 17.5/100 x 300,000 = 52,50

 
207)

If Direct Mail generated 27,200 leads in 2003, how many were generated by Radio Advertising that year?

Correct answer: Option D

Explanation:

% of direct mail = 8.5

Let total amount of lead generated = x
8.5% of x = 27200
X = 320,000
Radio advertising equals 10% of total leads generated
= 20% of 320,000 = 64,000.

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