Study the chart and answer the questions below it.
If eMarketing generated 100,000 leads in 2004 (an increase of 25% from 2003), how many leads were generated by Newspaper Advertising in 2003?
A. 48000
B. 52500
C. 54050
D. 56000
E. 65000
Correct answer: B
Explanation Leads generated by e-marketing in 2003 = (100% - 25%) x 100,000 = 75,000 Therefore leads generated by newspaper advertising in 2003 = (17.5%/25%) x 75,000 = 52,500 Alternatively 25% of x = 75,000 X = (75,000 x 100)/25 = 300,000 Since newspaper advertising for 2013 = 17.5% => 17.5/100 x 300,000 = 52,50
If Direct Mail generated 27,200 leads in 2003, how many were generated by Radio Advertising that year?
A. 5000
B. 32000
C. 46000
D. 64000
E. 128000
Correct answer: Option D
Explanation:
% of direct mail = 8.5
Let total amount of lead generated = x 8.5% of x = 27200 X = 320,000 Radio advertising equals 10% of total leads generated = 20% of 320,000 = 64,000.
