Study the chart and answer the questions below it.
Approximately what share of the total revenue for the five years displayed was generated in 2004?
Correct answer: B
Explanation Total Revenue for the five years = $1,290m (Both direct and 3rd party booking). Revenue for 2004 = $450m Share of 2004 = (450/1290) x 100 = 35%
If in 2004 the number of leads generated was 15% higher overall, and Radio Advertising generated 46,000, how many would Newspaper Advertising have generated?
Correct answer: C
Explanation If radio advertising generated 46,000, News paper will generate 0.15 x 46,000 = 69,000
If the number of leads generated by Direct Mail in 2004 was half that generated by eMarketing in 2003, when eMarketing accounted for 80,000 leads, how many did Telemarketing generate in 2004?
Explanation Leads generated by e marketing in 2003 = 80,000 Therefore leads generated by direct mail in 2004 = 40,000
Percentage of leads generated by direct mail in 2004 = 10% Let total mail generated in 2004 be x Hence 10% of x = 40,000 X = 400,000 percentage generated by telemarketing = 40% Therefore leads generated by telemarketing = 40% x 400,000 = 160,000 Alternatively leads generated by telemarketing leads generated by telemarketing = 40/10 x 40,000 = 160,000(This method is shorter and saves time).
If eMarketing generated 100,000 leads in 2004 (an increase of 25% from 2003), how many leads were generated by Newspaper Advertising in 2003?
Explanation Leads generated by e-marketing in 2003 = (100% - 25%) x 100,000 = 75,000 Therefore leads generated by newspaper advertising in 2003 = (17.5%/25%) x 75,000 = 52,500 Alternatively 25% of x = 75,000 X = (75,000 x 100)/25 = 300,000 Since newspaper advertising for 013 = 17.5% => 17.5/100 x 300,000 = 52,500
If Direct Mail generated 27,200 leads in 2003, how many were generated by Radio Advertising that year?
Correct answer: D
Explanation % of direct mail = 8.5
Let total amount of lead generated = x 8.5% of x = 27200 X = 320,000 Radio advertising equals 10% of total leads generated = 20% of 320,000 = 64,000.