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Shell Past Questions And Solutions


Study the chart and answer the questions below it.


96)

Approximately what share of the total revenue for the five years displayed was generated in
2004?
 

 

Correct answer: B

Explanation
Total Revenue for the five years = $1,290m (Both direct and 3rd party booking). Revenue for 2004 = 
$450m
Share of 2004 = (450/1290) x 100
= 35%

Study the chart and answer the questions below it.


97)

If in 2004 the number of leads generated was 15% higher overall, and Radio Advertising
generated 46,000, how many would Newspaper Advertising have generated?
 

 

Correct answer: C

Explanation
If radio advertising generated 46,000, News paper will generate
0.15 x 46,000 = 69,000
98)

If the number of leads generated by Direct Mail in 2004 was half that generated by eMarketing
in 2003, when eMarketing accounted for 80,000 leads, how many did Telemarketing generate in 2004?
 

Correct answer: B

Explanation
Leads generated by e marketing in 2003 = 80,000
Therefore leads generated by direct mail in 2004 = 40,000

Percentage of leads generated by direct mail in 2004 = 10%
Let total mail generated in 2004 be x Hence 10% of x = 40,000
X = 400,000
percentage generated by telemarketing = 40%
Therefore leads generated by telemarketing = 40% x 400,000
= 160,000
Alternatively
leads generated by telemarketing
leads generated by telemarketing = 40/10 x 40,000 =
160,000(This method is shorter and saves time).
99)

If eMarketing generated 100,000 leads in 2004 (an increase of 25% from 2003), how many leads
were generated by Newspaper Advertising in 2003?
 

 

Correct answer: B

Explanation
Leads generated by e-marketing in 2003 = (100% - 25%) x 100,000
= 75,000
Therefore leads generated by newspaper advertising in 2003
= (17.5%/25%) x 75,000 = 52,500
Alternatively
25% of x = 75,000
X = (75,000 x 100)/25
= 300,000
Since newspaper advertising for   013 = 17.5%
=> 17.5/100 x 300,000 = 52,500
100)

If Direct Mail generated 27,200 leads in 2003, how many were generated by Radio Advertising
that year?

Correct answer: D

Explanation
% of direct mail = 8.5

Let total amount of lead generated = x
8.5% of x = 27200
X = 320,000
Radio advertising equals 10% of total leads generated
= 20% of 320,000 = 64,000.

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