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Correct answer: B

Explanation
Total Revenue for the five years = $1,290m (Both direct and 3rd party booking). Revenue for 2004 = 
$450m
Share of 2004 = (450/1290) x 100
= 35%

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Correct answer: C

Explanation
If radio advertising generated 46,000, News paper will generate
0.15 x 46,000 = 69,000

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Correct answer: B

Explanation
Leads generated by e marketing in 2003 = 80,000
Therefore leads generated by direct mail in 2004 = 40,000

Percentage of leads generated by direct mail in 2004 = 10%
Let total mail generated in 2004 be x Hence 10% of x = 40,000
X = 400,000
percentage generated by telemarketing = 40%
Therefore leads generated by telemarketing = 40% x 400,000
= 160,000
Alternatively
leads generated by telemarketing
leads generated by telemarketing = 40/10 x 40,000 =
160,000(This method is shorter and saves time).

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Correct answer: B

Explanation
Leads generated by e-marketing in 2003 = (100% - 25%) x 100,000
= 75,000
Therefore leads generated by newspaper advertising in 2003
= (17.5%/25%) x 75,000 = 52,500
Alternatively
25% of x = 75,000
X = (75,000 x 100)/25
= 300,000
Since newspaper advertising for   013 = 17.5%
=> 17.5/100 x 300,000 = 52,500

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Correct answer: D

Explanation
% of direct mail = 8.5

Let total amount of lead generated = x
8.5% of x = 27200
X = 320,000
Radio advertising equals 10% of total leads generated
= 20% of 320,000 = 64,000.