TD Africa
Manufacturing / Production
TD Africa commenced business in May 1999 as the pioneer ICT distributor in West Africa and currently represents HP, Microsoft, APC, IBM, Huawei, Dell EMC, Cisco, D-Link, Kaspersky, Huawei, Lenovo, Philips, InFocus, Infinix, Tecno, Nokia, Bosch, Vertiv, Samsung, Zebra, and Mercury.
As the first manufacturer-accredited local distributor for the sub-region, TD, with the support of the OEMs, successfully confronted the myriad challenges posed by the hitherto unstructured market. Among the first measures was the formulation of a clear policy on the channel of distribution that led to the adoption of the prevailing four-tier market structure comprising Manufacturer (OEM), Distributor, Reseller and End-User.
This development, coupled with TD's high stocking capability, brought relief to all stakeholders by ending decades of problematic reliance on foreign distributors with no local value add.
As the first manufacturer-accredited local distributor for the sub-region, TD, with the support of the OEMs, successfully confronted the myriad challenges posed by the hitherto unstructured market. Among the first measures was the formulation of a clear policy on the channel of distribution that led to the adoption of the prevailing four-tier market structure comprising Manufacturer (OEM), Distributor, Reseller and End-User.
This development, coupled with TD's high stocking capability, brought relief to all stakeholders by ending decades of problematic reliance on foreign distributors with no local value add.