Brand Manager

Ayoola Foods Limited, is Nigeria's leading Indigenous Food Processing, Marketing and Consulting Company. As a result of growth and the need to strengthen our current team, we need exceptional individuals with the right qualifications, drive and experience to join our team of professionals.

We are recruiting to fill the position below:

Job Position: Brand Manager (Male/Female)
Job Location: Nationwide

Job Description

• We are looking for an experienced Brand Manager (Male or Female) who is passionate about uncovering consumer insights, brand management and deliver innovative marketing strategies and campaign.

General Duties and Responsibilities

• Analyze how our brand is positioned in the market
• Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Ensure brand volume and profitability objectives are achieved
• Develop and execute strong brand plans for the products
• Conduct research on the brand to ensure brand health, brand relevance and increase market share
• Strong people interaction especially with sales ensuring clear precise communication on all projects constantly
• Drive employee passion for the brands ensuring our employees are our ambassadors
• Gather insights from the market to make informed decisions on all brands
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to management
• Drive sales for the company

Requirements

• Not less than 5 years’ experience in FMCG company or Advertising company promoting brands
• Strong knowledge of market research tools and techniques
• Excellent written and verbal communication skills
• Strong research and analytical skills
• Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, etc.
• Comfortable working with numbers, metrics, and spreadsheets
• In-depth understanding of the company’s current products and future concepts
• Minimum qualification: B.Sc/HND in Marketing, Business Admin or other related disciplines
• Membership of NIMN and/or APCON will be an added advantage