Brand Manager Job at First Katalyst Marketing

First Katalyst Marketing, a leading marketing agency specializing in Below-The-Line (BTL) marketing solutions, is recruiting to fill the position below:

Job Position: Brand Manager
Job Location: Lagos
Employment Type: Full-time

Description

• We are seeking a highly skilled and experienced Brand Manager. We are looking for someone with a deep understanding of activation, BTL marketing, reporting, and ideation skills, who has experience working in a BTL marketing organization.

Responsibilities

• Develop and implement effective brand strategies to drive business growth and achieve brand objectives.
• Lead the planning and execution of brand activation campaigns, ensuring brand consistency and effective communication with the target audience.
• Oversee the production of marketing materials, including print and digital assets, ensuring high-quality outputs that align with brand guidelines and objectives.
• Track and analyze brand performance metrics, providing regular reports to management to evaluate campaign effectiveness and inform future brand strategies.
• Conduct market research and competitor analysis to identify opportunities and inform brand strategy.
• Collaborate with cross-functional teams, including sales, creative, and digital marketing, to ensure seamless brand execution and alignment across all touchpoints.
• Stay up-to-date with industry trends and consumer insights to identify emerging opportunities and challenges for the brand.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field. A Master's Degree is a plus.
• Minimum of 3 years of brand management experience with a focus on activation and BTL marketing.
• Proven track record of developing and executing successful brand strategies and activation campaigns.
• Experience working in a BTL marketing organization is strongly preferred.
• Knowledge of digital marketing and social media platforms is a plus.
• Strong analytical and reporting skills, with the ability to translate data into actionable insights.
• Excellent ideation and creative problem-solving abilities, with a keen eye for detail.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
• Must be a Brand Manager with Activation and BTL Marketing Experience

Method of Application
Interested and qualified candidates should send their CV to: outsourcing@firstkatalystmarketing.com using the Job Position as the subject of the mail.

Note: Only shortlisted candidates will be contacted.