Chief Sales Officer

PathCare Laboratories operates under a solid ICT (Information and Communications Technology) structure and we are pioneers in using Electronic Medical Record (EMR) solutions in West Africa, utilising one of the foremost EMR solutions in the world. Our dedicated laboratory professionals are there to help you with full reports on results and access to all the information you need.

We are recruiting to fill the vacant position below:

Job Position:  Chief Sales Officer

Job Location: Lagos

Job Summary

• The chief Sales Officer will be in charge of the management of the entire sales department, overseeing all sales-related activities at PathCare laboratories.
• He/she will be responsible for managing the day to day creation of sales strategies and access the success level of these strategies.
• He/She is required to provide leadership, direction, and resources to the sales department and is accountable for all the overall sales department performance, the achievement of sales department’s goals and targets, and the alignment of the business’s strategy.
• The chief Sales Officer is also charged with ensuring sustainable revenue growth by constantly maximizing market penetration.
• In compliance with the ISO requirements and other legislative requirements and standards, he/she will ensure strict adherence to the stipulated policies and procedures in the execution of sales activities
• From a corporate governance perspective, the Chief Sales Officer is accountable to the Managing Director and oversees all sales processes within the policy and strategic guidelines set by the board.
• He/she has the responsibility to establish and maintain positive working relationships with key stakeholders in order to increase revenue for the company and achieve patient number target.
• His/her role is to influence and persuade others, both internally and externally, to embrace the values and culture of PathCare as well as it’s stand on ethics and sound business practices.

Key Responsibilities 
Leadership:

• To Provide leadership and strategic direction to the business’s overall sales program by increasing market share and maximizing existing business opportunities
• To lead and manage all activities within the sales department to include account management, operations, customer support and advertising.
• Develop and evaluate departmental KPI’s to ensure effectiveness of sales initiatives, making appropriate changes that encourages achievement of overall sales and business targets
• To lead, design and implement business development activities, ensuring constant professional growth.
• To provide strong positive leadership for the management team and staff and foster a team culture consistent with the organisations values.

Strategy:

• To drive the sales department’s strategy development initiatives; ensuring that they remain consistent with the overall business strategy
• To increase sales revenue through the design and implementation of appropriate strategies for each sales channels and services.
• To design, implement, and manage the business sales process, ranging from relationship development and contract finalization.

Analytics:

• To forecast and monitor sales performance and business compliance across all regions
• To track and review actual sales results, weighing them against set targets and business KPIs in order to determine the effectiveness of sales initiatives

Knowledge and Opportunity:

• To maintain a stable knowledge of the business industry, competitors and regulatory activity.
• Implementation of new and well-researched sales initiatives, strategies, and solutions.
• To identify top talents and contribute to the recruitment of key sales personnel.
• To maintain market intelligence information

Relationships:

• To establish relationship with key personnel within the business market
• To negotiate sales and business development transactions such as franchises, PPS, mergers, acquisitions etc) and manage the company’s geographic spread

Collaboration:

• Works closely with the sales team and advises them on sales strategies, forecasting and other management issues.
• Collaborate with the financial department in determining the sales department’s budget as well as internal budgetary allocations
• To work with the human resource department in order to determine the criteria for recruiting key personnel in the sales department
• Collaborate with other functional heads and staff to identify service trends

Budgets:

• To determine the sales revenue budget and allocate sales budget internally to each region in line with the company’s strategic objectives.

Risk Management:

• To ensure compliance with corporate governance policies and procedures in the execution of sales activities.
• Work with Executive Management in managing business risk

Other Duties:

• To perform other duties as delegated by the Managing Director

Key Performance Indicators

• Growth in revenue and sample volume
• Reduce debtors days
• Increase market share
• Improve customer satisfaction
• Improve the company’s bran

Basic  Qualifications

• MBA (Marketing ) or any other business related field)

Experience:

• 15 years of working experience in a high-level sales position
• Experience working in a financial and strategic planning position is key

Skills & Competency Requirements:

• A Master’s degree in Sales, Business administration, Finance, or any other business related field
• Have at least 15 years of working experience in a high level sales position in a fast paced and dynamic business environment.
• Demonstrate a successful record of accomplishing and exceeding goals in a managerial position.
• Proven and successful experience providing innovative sales development strategies that have immensely increased the sales performance of an organisation.
• Should be able to demonstrate experience working in a financial and strategic planning position
• An impressive track record delivering management level opinions and analyses to senior executives.
• Ability to draw reports, presentations, and proposals for key stakeholders concerning the sales department.
• Ability to established and maintain relationships internally and externally.
• Must be capable of conducting standard performance, market, and competitive analyses.
• Must be technologically adept and possess an understanding of software systems, practice management systems, distribution networks, and ad tools and platforms
• Highly passionate, a strong commitment to delivering excellence to consumers and have a sense of urgency and resourcefulness.
• Very strong leadership skills, with proven ability to lead teams and work across functional lines.
• Able to collaborate, influence and quickly build trust and respect within the organization.